Toys and Games in Argentina

July 2025
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Overview:

Understand the latest market trends and future growth opportunities for the Toys and Games industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Traditional Toys and Games
  • Video Games

If you're in the Toys and Games industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Toys and Games in Argentina report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Toys and Games in Argentina?
  • Which are the leading brands in Toys and Games in Argentina?
  • How are products distributed in Toys and Games in Argentina?
  • How is the rise of e-commerce impacting the retail landscape and traditional outlets?
  • What are the key safety regulations to observe in Argentina?
  • How has retail disruption following COVID-19 and national lockdown impacted sales?
  • Where is future growth expected to be most dynamic?
  • Is it more important to appeal to children or adults?

Toys and Games in Argentina

Inflation drives value growth, but kidult trend supports overall sales
Chart 1 Key Trends 2024
Video games displays strong value growth amid inflation
Chart 2 Analyst Insight
Adults' nostalgia boosts traditional toys and games and popularity of esports
Chart 3 BA Gaming Cup Taps Adult Gaming Nostalgia
Dimare updates designs to appeal to modern consumers
Chart 4 City Ball Construction Game
Video games to drive further growth in toys and games
The further move towards digital content and local games studios
Imports will remain significant challenge for local market
Wabro gains ground as Hasbro exits, resulting in distribution rights transfer
Dimare SA gains share with construction through City Ball launch
Nintendo Switch 2 and Minecraft toys to spearhead new product launches
Chart 5 Nintendo Switch 2 Among Argentina’s 2025 Launches
Retail e-commerce gains share as Precios Justos ends and retail prices increase
El Mundo del Juguete leads fragmented landscape of traditional toys and games stores
Chart 6 Real GDP Growth and Inflation 2019-2029
Chart 7 PEST Analysis in Argentina 2024
Chart 8 Key Insights on Consumers in Argentina 2024
Chart 9 Consumer Landscape in Argentina 2024

COUNTRY REPORTS DISCLAIMER

Summary 1 Research Sources

Traditional Toys and Games in Argentina

KEY DATA FINDINGS

Weakened disposable incomes and rising preference for digital content pressurise category
Chart 10 Key Trends 2024
Baby and infant remains resilient in face of economic downturn and digital migration
Chart 11 Analyst Insight
PlayStation Plus discounts impact traditional toys and games
Chart 12 Subscription Services Like PlayStation Plus Gain Popularity
Dimare SA innovates with City Ball to counter competition
Deadpool & Wolverine film boosts related action figure sales among kidults
Chart 13 Deadpool & Wolverine Sparks Interest Action Figures
Baby and infant to continue to lead traditional toys and games
Kidult trend and film releases to influence traditional toys and games
Cheap imports challenge local manufacturers
Wabro SA expands following Hasbro exit amid currency volatility
Dimare expands share with construction toy success
Pop Mart launches new The Monsters plush toys inspired by international popularity of Labubu
Traditional toys and games stores remains leading distribution channel
Grocery retailers lose share as government programme ends

Video Games in Argentina

KEY DATA FINDINGS

Further shift towards digital content and investment by kidults drive growth
Chart 14 Key Trends 2024
Digital migration and kidult trend drive video games software
Chart 15 Analyst Insight
PlayStation discounts drive subscription uptake during Black Friday
Chart 16 Sony Leverages Black Friday to Boost PlayStation Sales
Local developers drive growth with custom products
Chart 17 2024 Game Expo in Argentina Draws Increasing Engagement
Argentinian adults help drive growth of video games through esports
Video games hardware set to return to growth over the forecast period
Kidult interest and evolving gender dynamics to help shape gaming trends
Local games developers expected to be a significant growth driver in the coming years
Electronic Arts strengthens lead, benefiting from rising preference for digital content
Digital console usage and subscription services gain traction
Launch of Assassin's Creed Shadows and Nintendo Switch 2 in local market
Retail e-commerce dominates video game distribution amid changing consumer preferences
Physical retailers remain important for video games hardware

COUNTRY REPORTS DISCLAIMER

Download table of contents
The following categories and subcategories are included:

Toys and Games

    • Action Figures and Accessories
    • Arts and Crafts
    • Baby and Infant
    • Construction
    • Dolls and Accessories
    • Dress-Up and Role Play
    • Games and Puzzles
    • Model Vehicles
    • Outdoor and Sports
    • Plush
    • Pre-School
    • Remote Control Toys
    • Ride-On Vehicles
    • Scientific/Educational
    • Other Traditional Toys and Games
      • Hand-Held Consoles
      • Static Consoles
      • Gaming Headsets
        • Computer Games (Physical)
        • Console Games (Physical)
        • Computer Games (Digital)
        • Console Games (Digital)
        • Online Games and Subscriptions
        • Mobile Games
          • Console Games (Physical)
          • Console Games (Digital)
          • Computer Games (Physical)
          • Computer Games (Digital)
        • Online Games and Subscriptions
        • Mobile Games
          • Computer Games (Game Sales)
          • Console Games (Game Sales)
          • Online Games and Subscriptions (Game Sales)
          • Mobile Games (Game Sales)
          • Computer Games (In-Game Purchases)
          • Console Games (In-Game Purchases)
          • Online Games and Subscriptions (In-Game Purchases)
          • Mobile Games (In-Game Purchases)

Toys and Games

This is the aggregation of traditional toys and games and video games.

See all of our definitions
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This report originates from Passport, our Toys and Games research and analysis database.

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