Inflation drives value growth, but kidult trend supports overall sales
Toys and games in Argentina saw dynamic growth in 2024, at a faster rate compared to 2023, a trend attributed to the country’s high inflation which affected consumers’ purchasing power and drove up value sales. Video games continued to expand, fuelled by the increasing preference for digital entertainment and subscription services. In addition, the emerging kidult trend has led to adult engagement with both traditional toys and games, video games.
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Overview:
Understand the latest market trends and future growth opportunities for the Toys and Games industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Traditional Toys and Games
- Video Games
If you're in the Toys and Games industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Toys and Games in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Toys and Games in Argentina?
- Which are the leading brands in Toys and Games in Argentina?
- How are products distributed in Toys and Games in Argentina?
- How is the rise of e-commerce impacting the retail landscape and traditional outlets?
- What are the key safety regulations to observe in Argentina?
- How has retail disruption following COVID-19 and national lockdown impacted sales?
- Where is future growth expected to be most dynamic?
- Is it more important to appeal to children or adults?
Toys and Games in Argentina
Inflation drives value growth, but kidult trend supports overall sales
Video games displays strong value growth amid inflation
Adults' nostalgia boosts traditional toys and games and popularity of esports
Dimare updates designs to appeal to modern consumers
Video games to drive further growth in toys and games
The further move towards digital content and local games studios
Imports will remain significant challenge for local market
Wabro gains ground as Hasbro exits, resulting in distribution rights transfer
Dimare SA gains share with construction through City Ball launch
Nintendo Switch 2 and Minecraft toys to spearhead new product launches
Retail e-commerce gains share as Precios Justos ends and retail prices increase
El Mundo del Juguete leads fragmented landscape of traditional toys and games stores
COUNTRY REPORTS DISCLAIMER
Traditional Toys and Games in Argentina
KEY DATA FINDINGS
Weakened disposable incomes and rising preference for digital content pressurise category
Baby and infant remains resilient in face of economic downturn and digital migration
PlayStation Plus discounts impact traditional toys and games
Dimare SA innovates with City Ball to counter competition
Deadpool & Wolverine film boosts related action figure sales among kidults
Baby and infant to continue to lead traditional toys and games
Kidult trend and film releases to influence traditional toys and games
Cheap imports challenge local manufacturers
Wabro SA expands following Hasbro exit amid currency volatility
Dimare expands share with construction toy success
Pop Mart launches new The Monsters plush toys inspired by international popularity of Labubu
Traditional toys and games stores remains leading distribution channel
Grocery retailers lose share as government programme ends
Video Games in Argentina
KEY DATA FINDINGS
Further shift towards digital content and investment by kidults drive growth
Digital migration and kidult trend drive video games software
PlayStation discounts drive subscription uptake during Black Friday
Local developers drive growth with custom products
Argentinian adults help drive growth of video games through esports
Video games hardware set to return to growth over the forecast period
Kidult interest and evolving gender dynamics to help shape gaming trends
Local games developers expected to be a significant growth driver in the coming years
Electronic Arts strengthens lead, benefiting from rising preference for digital content
Digital console usage and subscription services gain traction
Launch of Assassin's Creed Shadows and Nintendo Switch 2 in local market
Retail e-commerce dominates video game distribution amid changing consumer preferences
Physical retailers remain important for video games hardware
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Toys and Games
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- Action Figures and Accessories
- Arts and Crafts
- Baby and Infant
- Construction
- Dolls and Accessories
- Dress-Up and Role Play
- Games and Puzzles
- Model Vehicles
- Outdoor and Sports
- Plush
- Pre-School
- Remote Control Toys
- Ride-On Vehicles
- Scientific/Educational
- Other Traditional Toys and Games
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- Hand-Held Consoles
- Static Consoles
- Gaming Headsets
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- Computer Games (Physical)
- Console Games (Physical)
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- Computer Games (Digital)
- Console Games (Digital)
- Online Games and Subscriptions
- Mobile Games
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- Console Games (Physical)
- Console Games (Digital)
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- Computer Games (Physical)
- Computer Games (Digital)
- Online Games and Subscriptions
- Mobile Games
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- Computer Games (Game Sales)
- Console Games (Game Sales)
- Online Games and Subscriptions (Game Sales)
- Mobile Games (Game Sales)
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- Computer Games (In-Game Purchases)
- Console Games (In-Game Purchases)
- Online Games and Subscriptions (In-Game Purchases)
- Mobile Games (In-Game Purchases)
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Toys and Games
This is the aggregation of traditional toys and games and video games.
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This report originates from Passport, our Toys and Games research and analysis database.
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