Toys and Games in Mexico
Dynamism driven by the kidult trend, subscriptions, and cloud gaming
Video games drives growth and remains the largest category
Kidults is an increasingly important consumer group
Nintendo adjusts its pricing strategy to boost Switch Online subscriptions in 2024
Video games set to lead value growth, although traditional toys and games will also perform well
Cloud gaming and subscription models set to reshape toys and games
Gaming headsets expected to gain popularity
Kidults likely to shape growth in traditional toys and games
Retail e-commerce set to maintain its rising trend
Mattel and Hasbro face challenges, but Microsoft extends its lead
Fortnite's popularity boosted by character features and server expansion
Chart 3 Epic Games Partnered with Telefónica
Mattel to launch Formula One Hot Wheels collection targeted towards kidults
Retail e-commerce maintains its lead and sees the highest growth
Improvements to company operations boost sales of toys and games via retail e-commerce
Erosion of offline share, but bricks-and-mortar outlets remain important
Chart 4 Real GDP Growth and Inflation 2019-2029
Chart 5 PEST Analysis in Mexico 2024
Chart 6 Key Insights on Consumers in Mexico 2024
Chart 7 Consumer Landscape in Mexico 2024
Summary 1 Research Sources
Traditional Toys and Games in Mexico
Kidult trend drives growth, while the rise of retail e-commerce impacts distribution
Hot Wheels drives growth in model vehicles, driven by the popularity of Formula 1
Labubu plush craze driven by adult collectors and social media influence
Chart 10 Labubu Leads the Way: How Kidults Are Powering Plush Toy Sales in Mexico
Injusa targets consumers with premium ride-on vehicles which integrate technology
Chart 11 Labubu Leads the Way: How Kidults Are Powering Plush Toy Sales in Mexico
The largest category, dolls and accessories, is anticipated to expand in the forecast period
Competing with video games through the integration of technology
Games and puzzles set to perform well, with investments in products and distribution
Company investment in different areas likely to contribute to growth
McDonald's Pokémon promotion to boost demand for the brand
Prinsel's new toys gain traction amidst shifts in share
Major brands sustain sales using licences and retail positioning
Mattel’s Hot Wheels set to launch a Formula 1 collection targeting kidults
Hypermarkets continues to lead the distribution of traditional toys and games
Retail e-commerce sees the strongest increase, as online players invest in improvements
Retail e-commerce set to reshape traditional toys and games
Video Games in Mexico
Video games software drives growth, with subscriptions an important trend
Video games software leads growth amidst platform evolution and promotions
Xbox Cloud Gaming and Amazon collaboration expands the reach of cloud gaming
Chart 14 Xbox Cloud Gaming Reaches Amazon Fire TV
Final Fantasy leverages nostalgia to engage kidult gamers, while also engaging a younger audience
Chart 15 Final Fantasy and the Power of Nostalgia in Modern Gaming
Shift towards subscription models for video games
Video games software set to drive growth over the forecast period
Infrastructure improvements and high smartphone penetration will drive growth for mobile games
Cloud gaming and subscriptions will capture consumers’ interest, but computer games will also remain popular
Gaming headsets expected to be the most dynamic in video games hardware
Chart 16 Nintendo Levels Up: Subscription Pricing Tied to Console
Major games studios maintain leadership through user retention strategies and price rises
Epic Games experiences growth through expanded content offerings
Google funds indie studios to foster growth
Square Enix targets kidults with nostalgia
Retail e-commerce extends its leading share as cloud gaming rises
Offline sales remain relevant for games for older consoles, and video games hardware