Dynamism driven by the kidult trend, subscriptions, and cloud gaming
In 2024, toys and games saw dynamic value growth in Mexico. Although video games was the main growth driver, traditional toys and games also saw a solid increase. A notable trend was the rise of the kidult demographic, especially in traditional toys and games. Meanwhile, video games continued to be reshaped by subscription models and cloud gaming. E-commerce became a more significant sales channel, and there was a slight decrease in concentration in the competitive landscape.
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Overview:
Understand the latest market trends and future growth opportunities for the Toys and Games industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Traditional Toys and Games
- Video Games
If you're in the Toys and Games industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Toys and Games in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Toys and Games in Mexico?
- Which are the leading brands in Toys and Games in Mexico?
- How are products distributed in Toys and Games in Mexico?
- How is the rise of e-commerce impacting the retail landscape and traditional outlets?
- What are the key safety regulations to observe in Mexico?
- How has retail disruption following COVID-19 and national lockdown impacted sales?
- Where is future growth expected to be most dynamic?
- Is it more important to appeal to children or adults?
Toys and Games in Mexico
Dynamism driven by the kidult trend, subscriptions, and cloud gaming
Video games drives growth and remains the largest category
Kidults is an increasingly important consumer group
Nintendo adjusts its pricing strategy to boost Switch Online subscriptions in 2024
Video games set to lead value growth, although traditional toys and games will also perform well
Cloud gaming and subscription models set to reshape toys and games
Gaming headsets expected to gain popularity
Kidults likely to shape growth in traditional toys and games
Retail e-commerce set to maintain its rising trend
Mattel and Hasbro face challenges, but Microsoft extends its lead
Fortnite's popularity boosted by character features and server expansion
Mattel to launch Formula One Hot Wheels collection targeted towards kidults
Retail e-commerce maintains its lead and sees the highest growth
Improvements to company operations boost sales of toys and games via retail e-commerce
Erosion of offline share, but bricks-and-mortar outlets remain important
COUNTRY REPORTS DISCLAIMER
Traditional Toys and Games in Mexico
KEY DATA FINDINGS
Kidult trend drives growth, while the rise of retail e-commerce impacts distribution
Hot Wheels drives growth in model vehicles, driven by the popularity of Formula 1
Labubu plush craze driven by adult collectors and social media influence
Injusa targets consumers with premium ride-on vehicles which integrate technology
The largest category, dolls and accessories, is anticipated to expand in the forecast period
Competing with video games through the integration of technology
Games and puzzles set to perform well, with investments in products and distribution
Company investment in different areas likely to contribute to growth
McDonald's Pokémon promotion to boost demand for the brand
Prinsel's new toys gain traction amidst shifts in share
Major brands sustain sales using licences and retail positioning
Mattel’s Hot Wheels set to launch a Formula 1 collection targeting kidults
Hypermarkets continues to lead the distribution of traditional toys and games
Retail e-commerce sees the strongest increase, as online players invest in improvements
Retail e-commerce set to reshape traditional toys and games
Video Games in Mexico
KEY DATA FINDINGS
Video games software drives growth, with subscriptions an important trend
Video games software leads growth amidst platform evolution and promotions
Xbox Cloud Gaming and Amazon collaboration expands the reach of cloud gaming
Final Fantasy leverages nostalgia to engage kidult gamers, while also engaging a younger audience
Shift towards subscription models for video games
Video games software set to drive growth over the forecast period
Infrastructure improvements and high smartphone penetration will drive growth for mobile games
Cloud gaming and subscriptions will capture consumers’ interest, but computer games will also remain popular
Gaming headsets expected to be the most dynamic in video games hardware
Major games studios maintain leadership through user retention strategies and price rises
Epic Games experiences growth through expanded content offerings
Google funds indie studios to foster growth
Square Enix targets kidults with nostalgia
Retail e-commerce extends its leading share as cloud gaming rises
Offline sales remain relevant for games for older consoles, and video games hardware
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Toys and Games
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- Action Figures and Accessories
- Arts and Crafts
- Baby and Infant
- Construction
- Dolls and Accessories
- Dress-Up and Role Play
- Games and Puzzles
- Model Vehicles
- Outdoor and Sports
- Plush
- Pre-School
- Remote Control Toys
- Ride-On Vehicles
- Scientific/Educational
- Other Traditional Toys and Games
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- Hand-Held Consoles
- Static Consoles
- Gaming Headsets
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- Computer Games (Physical)
- Console Games (Physical)
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- Computer Games (Digital)
- Console Games (Digital)
- Online Games and Subscriptions
- Mobile Games
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- Console Games (Physical)
- Console Games (Digital)
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- Computer Games (Physical)
- Computer Games (Digital)
- Online Games and Subscriptions
- Mobile Games
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- Computer Games (Game Sales)
- Console Games (Game Sales)
- Online Games and Subscriptions (Game Sales)
- Mobile Games (Game Sales)
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- Computer Games (In-Game Purchases)
- Console Games (In-Game Purchases)
- Online Games and Subscriptions (In-Game Purchases)
- Mobile Games (In-Game Purchases)
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Toys and Games
This is the aggregation of traditional toys and games and video games.
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This report originates from Passport, our Toys and Games research and analysis database.
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