Established in 2004, our Shanghai office serves as a hub for managing client relationships and delivering insights and research throughout mainland China.
Our officesOur office thrives on a balance of independence and collaboration. We empower our team to take ownership, harness their creativity to solve challenges, and achieve objectives. At the same time, we emphasise teamwork, encouraging collective efforts to help our clients reach their goals.
In China, building long-term partnerships with our clients is our top priority. These relationships are rooted in delivering exceptional service that not only meets but exceeds expectations. The Chinese market is a dynamic mix of smaller domestic companies and global multinationals, and our approach reflects this diversity. We support our clients by driving product innovation, identifying key economic growth drivers, and uncovering opportunities for expansion.
Sylvia Mu
Senior Head of Consulting and Country Manager
"Shanghai is a dynamic, cosmopolitan metropolis—a financial and technological powerhouse, a melting pot of cultures and a city steeped in rich history. Our Shanghai office is strategically located in the bustling heart of the city, right at the Bund and Nanjing Road Pedestrian Street. Here, we bring together a team of multifaceted professionals from diverse backgrounds, united by deep industry insight, a passion for innovation and an unwavering pursuit of excellence. Within this fusion of international outlook and Shanghai’s unique cultural spirit, we foster an environment where every team member is encouraged to leverage their expertise, exchange ideas and collaborate across departments. Through dynamic discussions and cross-functional synergies, we transform diverse perspectives into groundbreaking solutions—because we believe that only by bridging customer focus and innovation can we stand out in a competitive market and deliver greater value to our clients."
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