Manoj Nair

Manoj Nair Senior Research Analyst

dubai

English, Hindi, Urdu, Tamil, Malayalam

About Manoj

Manoj researches drinks and tobacco, dairy products and alternatives, and non-alcoholic drinks for markets in the Middle East. He also writes content promoting insights and thought leadership discussion.

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Expertise

Manoj advises clients across the GCC on his focus industries, with a special interest in different consumer behaviour patterns across the region's dynamic economic landscape. Manoj has over 14 years of experience in research, having previously worked in B2B regionally in the Middle East and North Africa, and locally, on the client side with Al Ain Dairy supporting in sales reporting and strategic decision-making.

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Article

Gen Z Redefines Coffee and Tea Culture

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In a world marked by economic uncertainty, climate change, and shifting consumer values, Gen Z is emerging as a transformative force in the coffee and tea industry. Born between 1995 and 2009, this generation is digitally native, wellness-orientated, experimental and driven by personalisation and experience.

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Nathanael Lim

Report Extract

FMCG Outlook and Opportunities: 2025 Edition

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Find the latest insights on FMCG growth drivers, trends and opportunities for your strategy with market forecasts to 2029.

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Article

How New Product Pricing Impacts Staying Power

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Price positioning can make or break new product survival. Euromonitor’s Innovation solution shows stark differences across categories: premium juice launches underperform, with shorter shelf lives, while premium energy drinks thrive, supported by functional benefits, lifestyle branding and longer stability. Understanding where premiumisation drives staying power helps companies reduce failure and maximise innovation impact.

Jared Conway

Jared Conway