Manoj Nair

Manoj Nair Senior Research Analyst

dubai

English, Hindi, Urdu, Tamil, Malayalam

About Manoj

Manoj researches drinks and tobacco, dairy products and alternatives, and non-alcoholic drinks for markets in the Middle East. He also writes content promoting insights and thought leadership discussion.

Follow:

Expertise

Manoj advises clients across the GCC on his focus industries, with a special interest in different consumer behaviour patterns across the region's dynamic economic landscape. Manoj has over 14 years of experience in research, having previously worked in B2B regionally in the Middle East and North Africa, and locally, on the client side with Al Ain Dairy supporting in sales reporting and strategic decision-making.

Related to Alcoholic Drinks

Article

Top Five Trends Shaping the Hot Drinks Industry in 2026

5 May 26

The hot drinks industry is facing challenging times in 2026. Climate pressures and higher energy and logistics costs due to geopolitical conflicts are driving up prices again and brands need to target consumers more effectively to generate value growth

Tristan Höver

Tristan Höver

Video

Low Loyalty, High Scrutiny: Drinks Innovation in the Age of Social Media

17 Feb 26

Internet culture and social media are major catalysts of drink creations and trends but also platforms for scrutiny and accountability. Consumers are reacting quickly, critically and publicly to new food and beverage products. Press play to hear from Howard Telford, Senior Global Insight Manager – Soft Drinks, on how brands can navigate and adapt to these shifts. 

Howard Telford

Howard Telford

Article

Mapping Value in Juice: Unlocking the Next Growth Wave Through Consumer Need States in Australasia

5 Feb 26

Australasia’s juice market remains structurally challenged, with growth constrained by intensifying competition from higher-momentum better-for-you beverages and ongoing cost-of-living pressures that have curtailed discretionary spending.

Icey Huang

Icey Huang