PROSPECTS AND OPPORTUNITIES
Athletes are set to inspire a new era of vision care
Contact lenses and solutions in Brazil is projected to see strong, if gradually slowing, retail volume and value (constant 2025 prices) growth over the forecast period. Sports and physical activity are emerging as powerful drivers of growth and repositioning in the category.
Digital innovation is the future, but is slow paced in Brazil
Technology and AI are reshaping the outlook for vision care in the world, with growing momentum felt in contact lenses. From online screening tools to AI-assisted diagnostics, the industry is gradually embracing digital transformation to improve access, efficiency and personalisation.
ESG initiatives to become more standardised
Sustainability is gradually becoming a strategic pillar in contact lenses, although consumer awareness in Brazil remains limited. While most users still prioritise cost and convenience, leading manufacturers are investing in environmental initiatives, with the expectation that demand for eco-conscious products will grow in the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Contact Lenses and Solutions industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Contact Lenses and Solutions industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Contact Lenses and Solutions in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Contact Lenses and Solutions in Brazil?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Contact Lenses and Solutions in Brazil?
- How are products distributed in Contact Lenses and Solutions in Brazil?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Contact Lenses and Solutions in Brazil - Category analysis
KEY DATA FINDINGS
Contact lenses outpace other eyewear categories, with DD in the spotlight
A race to lead innovation within contact lenses
The rise of myopia control contact lenses in Brazil
Athletes are set to inspire a new era of vision care
Digital innovation is the future, but is slow paced in Brazil
ESG initiatives to become more standardised
Eyewear in Brazil - Industry Overview
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
DISCLAIMER
The following categories and subcategories are included:
Contact Lenses and Solutions
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- Daily Disposable Lenses (DD)
- Frequent Replacement Lenses (FRP)
- Conventional Lenses
- Myopia Control Contact Lenses
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- Contact Lens Solutions
Contact Lenses and Solutions
Contact lenses and Solutions is the aggregate of contact lenses and contact lens solution.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Contact Lenses and Solutions research and analysis database.
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