PROSPECTS AND OPPORTUNITIES
Convenience, active lifestyles, and younger consumers to help drive growth
Contact lenses in Germany is set to return to growth in retail volume and current value terms in the forecast period. Daily disposable and frequent replacement lenses are both anticipated to achieve similar dynamism over the forecast period.
Innovations in contact lenses
Frequent replacement lenses is the largest category in contact lenses in Germany. However, with increasing competition from daily disposable lenses, manufacturers are doing all they can to innovate their products, and this is set to continue in the forecast period.
Omnichannel retailing set to remain important
Despite retail e-commerce already accounting for more than a 40% share of value sales in overall contact lenses at the end of the review period, having a physical retail presence is still considered important, as local consumers still tend to rely on optical goods stores for eye examinations, as well as product testing. Therefore, while repeat purchases are often made online, initial orders and prescriptions tend to mainly occur offline.
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Overview:
Understand the latest market trends and future growth opportunities for the Contact Lenses and Solutions industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Contact Lenses and Solutions industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Contact Lenses and Solutions in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Contact Lenses and Solutions in Germany?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Contact Lenses and Solutions in Germany?
- How are products distributed in Contact Lenses and Solutions in Germany?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Contact Lenses and Solutions in Germany - Category analysis
KEY DATA FINDINGS
Sales of contact lenses negatively impacted by the cost-of-living crisis
Competitive landscape remains unchanged
Retail e-commerce maintains healthy value growth
Convenience, active lifestyles, and younger consumers to help drive growth
Innovations in contact lenses
Omnichannel retailing set to remain important
Eyewear in Germany - Industry Overview
Eyewear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for eyewear?
DISCLAIMER
The following categories and subcategories are included:
Contact Lenses and Solutions
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- Daily Disposable Lenses (DD)
- Frequent Replacement Lenses (FRP)
- Conventional Lenses
- Myopia Control Contact Lenses
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- Contact Lens Solutions
Contact Lenses and Solutions
Contact lenses and Solutions is the aggregate of contact lenses and contact lens solution.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Contact Lenses and Solutions research and analysis database.
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