PROSPECTS AND OPPORTUNITIES
Contact lenses and solutions is set to recover as consumer preferences evolve in Germany
Sales of contact lenses and solutions are expected to rise over the longer term forecast period, as the category is anticipated to recover in line with an improving economic situation. There is already significant consumer interest in contact lenses, and with recovery from the financial crisis, coupled with rising awareness and broader availability of testing opportunities, the market holds considerable growth potential.
Myopia management control lenses are expected to boost growth across the forecast period
A significant opportunity for contact lenses lies in myopia control contact lenses, which are expected to lead growth and gain share as technological advancements increase and more options become available. German consumers tend to be cautious with new products, driven by a strong need for security and trust.
The emergence of smart contact lenses has the potential to influence the forecast period
There is solid potential for the development of smart contact lenses across the forecast period. The product has already launched in the US market, with options such as Sensimed’s Triggerfish, which monitors eye pressure, and Johnson & Johnson’s Acuvue Theravision, which delivers a continuous supply of an anti-allergic substance to the eye.
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Overview:
Understand the latest market trends and future growth opportunities for the Contact Lenses and Solutions industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Contact Lenses and Solutions industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Contact Lenses and Solutions in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Contact Lenses and Solutions in Germany?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Contact Lenses and Solutions in Germany?
- How are products distributed in Contact Lenses and Solutions in Germany?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Contact Lenses and Solutions in Germany - Category analysis
KEY DATA FINDINGS
Economic situation and living conditions drive a decline in contact lens usage and a shift towards daily disposable lenses
Alcon Pharma retains its lead, while Johnson & Johnson increases its share
Growth for retail e-commerce is driven by daily disposable lenses, while optical goods stores struggle with workforce shortages
Contact lenses and solutions is set to recover as consumer preferences evolve in Germany
Myopia management control lenses are expected to boost growth across the forecast period
The emergence of smart contact lenses has the potential to influence the forecast period
Eyewear in Germany - Industry Overview
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
DISCLAIMER
The following categories and subcategories are included:
Contact Lenses and Solutions
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- Daily Disposable Lenses (DD)
- Frequent Replacement Lenses (FRP)
- Conventional Lenses
- Myopia Control Contact Lenses
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- Contact Lens Solutions
Contact Lenses and Solutions
Contact lenses and Solutions is the aggregate of contact lenses and contact lens solution.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Contact Lenses and Solutions research and analysis database.
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