PROSPECTS AND OPPORTUNITIES
Spike in demand for clear and coloured cosmetic contact lenses driving growth in both daily disposable and frequent replacement lenses
Sales of contact lenses and solutions are expected to rise over the forecast period. The market is set to benefit from a steady influx of new brands and product innovations, particularly in materials and comfort technology.
Coloured cosmetic contact lenses set for strong growth as they become important fashion accessories
Coloured cosmetic contact lenses are expected to see strong and sustained growth over the forecast period, as they become increasingly embraced as fashion-forward accessories by Malaysian consumers. Demand is rising across diverse ethnic groups, driven by a desire to enhance eye appearance and align with beauty trends inspired by K-beauty, J-beauty, and Taiwanese aesthetics.
Optical goods retailers invest in virtual try-on technology that facilitates online shopping for coloured cosmetics contact lenses
In 2025, digital innovation is playing an increasingly important role in enhancing the consumer experience and retail efficiency within Malaysia’s contact lens market. Many optical goods retailers and manufacturers are investing in AI-powered tools and digital platforms, particularly in the area of virtual try-on technology, to bridge the gap between online and offline shopping.
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Overview:
Understand the latest market trends and future growth opportunities for the Contact Lenses and Solutions industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Contact Lenses and Solutions industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Contact Lenses and Solutions in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Contact Lenses and Solutions in Malaysia?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Contact Lenses and Solutions in Malaysia?
- How are products distributed in Contact Lenses and Solutions in Malaysia?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Contact Lenses and Solutions in Malaysia - Category analysis
KEY DATA FINDINGS
Growing demand for daily disposable lenses as a result of rising health consciousness amongst Malaysians
Leading players benefit from strong distribution
Myopia control contact lenses remain a niche market as consumers prefer myopia spectacle lenses
Spike in demand for clear and coloured cosmetic contact lenses driving growth in both daily disposable and frequent replacement lenses
Coloured cosmetic contact lenses set for strong growth as they become important fashion accessories
Optical goods retailers invest in virtual try-on technology that facilitates online shopping for coloured cosmetics contact lenses
Eyewear in Malaysia - Industry Overview
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
DISCLAIMER
The following categories and subcategories are included:
Contact Lenses and Solutions
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- Daily Disposable Lenses (DD)
- Frequent Replacement Lenses (FRP)
- Conventional Lenses
- Myopia Control Contact Lenses
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- Contact Lens Solutions
Contact Lenses and Solutions
Contact lenses and Solutions is the aggregate of contact lenses and contact lens solution.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Contact Lenses and Solutions research and analysis database.
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