PROSPECTS AND OPPORTUNITIES
Holistic eye care and early touch point key to maintaining consumers loyalty
Value sales of contact lenses and solutions are expected to rise in Japan over the forecast period. As the contact lens market in Japan becomes increasingly competitive with numerous players entering the arena, established companies such as Johnson & Johnson are compelled to adopt more comprehensive strategies focused on eye care and consumer support.
Expanding colour contact lenses with clearer targeting
In Japan, coloured contact lenses, particularly circle lenses that make the eyes appear larger, have become a popular beauty accessory. The market is highly fragmented with numerous players entering, prompting more precise consumer targeting.
Recycling efforts persist
In a continuation from 2024, numerous municipalities, schools, universities, and optical goods stores across Japan are either initiating or maintaining contact lens container recycling programmes. A significant driving force behind these initiatives has been the proactive involvement of young students.
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Overview:
Understand the latest market trends and future growth opportunities for the Contact Lenses and Solutions industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Contact Lenses and Solutions industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Contact Lenses and Solutions in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Contact Lenses and Solutions in Japan?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Contact Lenses and Solutions in Japan?
- How are products distributed in Contact Lenses and Solutions in Japan?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Contact Lenses and Solutions in Japan - Category analysis
KEY DATA FINDINGS
Unit price increase supports growth in value
New players intensify competition in contact lens market
Regulatory reform needed for easier retail distribution of myopia control products
Holistic eye care and early touch point key to maintaining consumers loyalty
Expanding colour contact lenses with clearer targeting
Recycling efforts persist
Eyewear in Japan - Industry Overview
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
DISCLAIMER
The following categories and subcategories are included:
Contact Lenses and Solutions
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- Daily Disposable Lenses (DD)
- Frequent Replacement Lenses (FRP)
- Conventional Lenses
- Myopia Control Contact Lenses
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- Contact Lens Solutions
Contact Lenses and Solutions
Contact lenses and Solutions is the aggregate of contact lenses and contact lens solution.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Contact Lenses and Solutions research and analysis database.
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