PROSPECTS AND OPPORTUNITIES
Social media and cultural trends to fuel growth in contact lenses
Contact lenses and solutions in Indonesia is projected to see strong retail volume and value (constant 2025 prices) growth over the forecast period. Continued positive growth is expected to be heavily informed by evolving beauty standards and cultural influences.
Coloured cosmetic contact lenses to remain popular among younger generations
The demand for comfortable coloured cosmetic contact lenses is predicted to increase, while the local brand Pink Rabbit Lens is gaining popularity among younger generations by launching new products. In 2025, coloured cosmetic contact lenses continue to gain momentum in Indonesia, driven by the convergence of beauty trends, social media influence and rising self-expression among younger consumers.
Virtual try-ons and shifting preferences in contact lenses
Players active in contact lenses in Indonesia are embracing technological advancements to enhance consumer experiences, notably through the integration of virtual try-on features powered by artificial intelligence (AI). This innovation allows users to visualise the look of different contact lenses on their face before making a purchase, thereby increasing confidence in their selection.
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Overview:
Understand the latest market trends and future growth opportunities for the Contact Lenses and Solutions industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Contact Lenses and Solutions industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Contact Lenses and Solutions in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Contact Lenses and Solutions in Indonesia?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Contact Lenses and Solutions in Indonesia?
- How are products distributed in Contact Lenses and Solutions in Indonesia?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Contact Lenses and Solutions in Indonesia - Category analysis
KEY DATA FINDINGS
New products and innovations continue to drive the demand for contact lenses among Generation Z consumers
Johnson & Johnson continues to lead contact lenses with a strong and innovative brand offer
The adoption of myopia control contact lenses is still at a very early stage
Social media and cultural trends to fuel growth in contact lenses
Coloured cosmetic contact lenses to remain popular among younger generations
Virtual try-ons and shifting preferences in contact lenses
Eyewear in Indonesia - Industry Overview
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
DISCLAIMER
The following categories and subcategories are included:
Contact Lenses and Solutions
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- Daily Disposable Lenses (DD)
- Frequent Replacement Lenses (FRP)
- Conventional Lenses
- Myopia Control Contact Lenses
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- Contact Lens Solutions
Contact Lenses and Solutions
Contact lenses and Solutions is the aggregate of contact lenses and contact lens solution.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Contact Lenses and Solutions research and analysis database.
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