PROSPECTS AND OPPORTUNITIES
Steady and slow growth expected across the forecast period
Contact lenses in Sweden is a relatively mature category, with a slow and steady performance expected over the forecast period. Value growth will continue to be driven by more advanced features, particularly myopia control and moisture retention, while volume is expected to see a modest boost from demographic changes and increasingly active lifestyles.
Digital innovation in contact lenses expected to remain limited
Compared to spectacles and sunglasses, digital innovation in contact lenses remains limited in Sweden. While some advancements are taking place globally such as AI-assisted screenings or functional lenses with embedded sensors these have not yet reached commercial scale in the Swedish contact lens market.
Sustainability trends in contact lenses remain industry-driven
Sustainability is becoming an increasingly important topic in the optical sector, but its impact on the Swedish contact lens category remains limited for now. Consumers generally see the environmental footprint of contact lenses as minor and, due to Sweden’s strong recycling culture, packaging is usually handled correctly.
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Overview:
Understand the latest market trends and future growth opportunities for the Contact Lenses and Solutions industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Contact Lenses and Solutions industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Contact Lenses and Solutions in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Contact Lenses and Solutions in Sweden?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Contact Lenses and Solutions in Sweden?
- How are products distributed in Contact Lenses and Solutions in Sweden?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Contact Lenses and Solutions in Sweden - Category analysis
KEY DATA FINDINGS
Ongoing growth supported by price increases and advanced features
EyeQ demonstrates the popularity of private label brands
Myopia control influences developments in contact lens features
Steady and slow growth expected across the forecast period
Digital innovation in contact lenses expected to remain limited
Sustainability trends in contact lenses remain industry-driven
Eyewear in Sweden - Industry Overview
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
DISCLAIMER
The following categories and subcategories are included:
Contact Lenses and Solutions
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- Daily Disposable Lenses (DD)
- Frequent Replacement Lenses (FRP)
- Conventional Lenses
- Myopia Control Contact Lenses
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- Contact Lens Solutions
Contact Lenses and Solutions
Contact lenses and Solutions is the aggregate of contact lenses and contact lens solution.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Contact Lenses and Solutions research and analysis database.
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