PROSPECTS AND OPPORTUNITIES
Stronger volume growth as inflation eases and consumers seek healthier snacking options
The prospects for fruits over the forecast period are positive, with the economic situation steadily improving. Therefore, more stable prices and higher disposable incomes are likely to encourage more regular consumption of fresh fruits in the coming years.
Supermarket demands impact livelihood of farmers in Australia
Supermarkets tend to make strong demands of farmers when it comes to fresh produce and fruit is no exception. There is the aesthetic demand first and foremost, with major supermarkets rejecting large amounts of fruits every year because of aesthetic imperfections, but this is also a factor in the purchasing decisions of many consumers, who may incorrectly assume that just because the fruit has a certain look that it may not have the same taste.
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Overview:
Understand the latest market trends and future growth opportunities for the Fruits industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fruits industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fruits in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fruits in Australia?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Fruits sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Fruits in Australia - Category analysis
KEY DATA FINDINGS
Inflationary impact on price of fruits results in reduced consumption
Launch of new apple brand can help create excitement
Stronger volume growth as inflation eases and consumers seek healthier snacking options
Supermarket demands impact livelihood of farmers in Australia
Fresh Food in Australia - Industry Overview
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
DISCLAIMER
The following categories and subcategories are included:
Fruits
- Apples
- Banana
- Cherries
- Cranberries/Blueberries
- Grapefruit/Pomelo
- Grapes
- Kiwi Fruit
- Lemon and Limes
- Oranges, Tangerines and Mandarins
- Peaches/Nectarines
- Pears/Quinces
- Pineapple
- Plums/Sloes
- Strawberries
- Other Fruits
Fruits
This is the aggregation of fresh apples, bananas, cherries, cranberries & blueberries, grapefruit & pomelo, grapes, kiwi fruit, lemons & limes, oranges, tangerines & mandarins, peaches & nectarines, pears &quinces, plums & sloes, pineapples, strawberries and other fruits, whether sold packaged or unpackaged. Large fruit, such as watermelons and melons, cut and packed by retailers at their premises are also included. All other packaged, processed fruit products such as fresh cut fruits marketed as fresh fruit snacks and salads, cut frozen fruits and berries, jams & preserves, canned/preserved fruits, dried fruits and fruit snacks and fruit juices and juice drinks are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fruits research and analysis database.
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