PROSPECTS AND OPPORTUNITIES
Adding specific value expected to boost the offer from local retailers
Retailers are poised to play a pivotal role in transforming fruits in the UK, with notable advancements expected to elevate both the quality and appeal of fruit offerings. Leading the charge, Tesco has introduced innovative hybrid citrus fruits in the easy-peeler segment.
Fruit consumption reliant on education and wide product range
The recent rise in consumption of certain fruit varieties, bolstered by educational initiatives and health campaigns, is expected to continue shaping consumer behaviour in the coming years. The UK government's campaign of "5 A Day" is evolving with health experts advocating for a more varied diet, promoting the consumption of 30 different types of fruits and vegetables per week.
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Overview:
Understand the latest market trends and future growth opportunities for the Fruits industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fruits industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fruits in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fruits in United Kingdom?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Fruits sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Fruits in the United Kingdom - Category analysis
KEY DATA FINDINGS
Demand for fruits remains weak due to further price increases
Good harvest of berries boosts value sales, while climate challenges could still provide other opportunities
Adding specific value expected to boost the offer from local retailers
Fruit consumption reliant on education and wide product range
Fresh Food in the United Kingdom - Industry Overview
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
DISCLAIMER
The following categories and subcategories are included:
Fruits
- Apples
- Banana
- Cherries
- Cranberries/Blueberries
- Grapefruit/Pomelo
- Grapes
- Kiwi Fruit
- Lemon and Limes
- Oranges, Tangerines and Mandarins
- Peaches/Nectarines
- Pears/Quinces
- Pineapple
- Plums/Sloes
- Strawberries
- Other Fruits
Fruits
This is the aggregation of fresh apples, bananas, cherries, cranberries & blueberries, grapefruit & pomelo, grapes, kiwi fruit, lemons & limes, oranges, tangerines & mandarins, peaches & nectarines, pears &quinces, plums & sloes, pineapples, strawberries and other fruits, whether sold packaged or unpackaged. Large fruit, such as watermelons and melons, cut and packed by retailers at their premises are also included. All other packaged, processed fruit products such as fresh cut fruits marketed as fresh fruit snacks and salads, cut frozen fruits and berries, jams & preserves, canned/preserved fruits, dried fruits and fruit snacks and fruit juices and juice drinks are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fruits research and analysis database.
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