PROSPECTS AND OPPORTUNITIES
Evolving trends in lifestyles and indulgence to fuel premiumisation
2024 bore the fruits of efforts to re-engage consumers, presenting fruits as versatile, affordable “sweet treats”. However, the forecast period will once again show a growing gap between strategies prioritising affordability and those leaning on premium pricing.
Price stability to be threatened by tense global climate
Although unit prices of some foods dropped in 2024, which created more favourable conditions for consumers, growing tensions across all levels of supply chains will keep fresh food, including fruits, shrouded in a layer of vulnerability. Three key areas of division in the US will be shifting regional climates, tense politics in global trade, and negative consumer perceptions.
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Overview:
Understand the latest market trends and future growth opportunities for the Fruits industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fruits industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fruits in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fruits in USA?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Fruits sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Fruits in the US - Category analysis
KEY DATA FINDINGS
Consumer demand shifts across fresh categories, bringing wins for retail
Berries lead growth in fruits, as online trends make home consumption of fruits trendy
Evolving trends in lifestyles and indulgence to fuel premiumisation
Price stability to be threatened by tense global climate
Fresh Food in the US - Industry Overview
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
DISCLAIMER
The following categories and subcategories are included:
Fruits
- Apples
- Banana
- Cherries
- Cranberries/Blueberries
- Grapefruit/Pomelo
- Grapes
- Kiwi Fruit
- Lemon and Limes
- Oranges, Tangerines and Mandarins
- Peaches/Nectarines
- Pears/Quinces
- Pineapple
- Plums/Sloes
- Strawberries
- Other Fruits
Fruits
This is the aggregation of fresh apples, bananas, cherries, cranberries & blueberries, grapefruit & pomelo, grapes, kiwi fruit, lemons & limes, oranges, tangerines & mandarins, peaches & nectarines, pears &quinces, plums & sloes, pineapples, strawberries and other fruits, whether sold packaged or unpackaged. Large fruit, such as watermelons and melons, cut and packed by retailers at their premises are also included. All other packaged, processed fruit products such as fresh cut fruits marketed as fresh fruit snacks and salads, cut frozen fruits and berries, jams & preserves, canned/preserved fruits, dried fruits and fruit snacks and fruit juices and juice drinks are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fruits research and analysis database.
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