Fruits in France posted higher volume sales in 2025, led by bananas and apples, while plums/sloes grew fastest on a stronger harvest and their role in home cooking. Weather volatility continued to disrupt planning and increase waste risk, even as accessible pricing supported demand for key fruits. Over the forecast period, volume sales for fruits are expected to rise slightly, supported by innovation (including blueberries), institutional demand under EGalim and continued premiumisation in retai
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Overview:
Understand the latest market trends and future growth opportunities for the Fruits industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fruits industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fruits in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fruits in France?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Fruits sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Fruits in France - Category analysis
KEY DATA FINDINGS
Convenience and affordability support fruit growth
Bananas benefit from convenience and affordability
Grand Frais offers novel retail experience, while organic segment still holds potential
Innovation to sustain growth, with blueberries holding potential for expansion
Climate volatility offers opportunities amid challenges
Fresh Food in France - Industry Overview
Health-led, value-driven demand supports fresh food expansion
KEY DATA FINDINGS
Prevailing health trends favour plant proteins as meat continues to struggle
Concerns with cost and ultra-processed foods shape behaviour, while premiumisation trend gains traction
Fresh food set to see stabilised sales and strong support for local produce
New trade agreement threatens fair competition, according to French farmers
Supermarkets respond to local price sensitivity with broader ranges of affordable options
Popularity of click-and-collect propels e-commerce expansion
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Fruits
- Apples
- Banana
- Cherries
- Cranberries/Blueberries
- Grapefruit/Pomelo
- Grapes
- Kiwi Fruit
- Lemon and Limes
- Oranges, Tangerines and Mandarins
- Peaches/Nectarines
- Pears/Quinces
- Pineapple
- Plums/Sloes
- Strawberries
- Other Fruits
Fruits
This is the aggregation of fresh apples, bananas, cherries, cranberries & blueberries, grapefruit & pomelo, grapes, kiwi fruit, lemons & limes, oranges, tangerines & mandarins, peaches & nectarines, pears &quinces, plums & sloes, pineapples, strawberries and other fruits, whether sold packaged or unpackaged. Large fruit, such as watermelons and melons, cut and packed by retailers at their premises are also included. All other packaged, processed fruit products such as fresh cut fruits marketed as fresh fruit snacks and salads, cut frozen fruits and berries, jams & preserves, canned/preserved fruits, dried fruits and fruit snacks and fruit juices and juice drinks are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fruits research and analysis database.
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