PROSPECTS AND OPPORTUNITIES
Blueberries set to see growing demand, expanding production, and diversified market appeal
With support from domestic producers, the total volume consumption of blueberries in China is expected to continue to grow strongly in the forecast period. As cultivation techniques improve and planting areas expand, the supply of blueberries is gradually increasing, making prices more accessible.
E-commerce and Aldi: Transforming sales of fruit in a fast-paced world
With changing consumer shopping habits, the share of retail e-commerce in sales of fruit continues to grow in China. With faster-paced lifestyles and increasing work pressures, more consumers are choosing to buy fruit online, especially well-packaged products favoured for their convenience and hygiene.
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Overview:
Understand the latest market trends and future growth opportunities for the Fruits industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fruits industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fruits in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fruits in China?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Fruits sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Fruits in China - Category analysis
KEY DATA FINDINGS
Rising prices and shifting demand trends in fruits in China
China’s expanding fruit trade: Balancing growth in imports and exports
Blueberries set to see growing demand, expanding production, and diversified market appeal
E-commerce and Aldi: Transforming sales of fruit in a fast-paced world
Fresh Food in China - Industry Overview
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
DISCLAIMER
The following categories and subcategories are included:
Fruits
- Apples
- Banana
- Cherries
- Cranberries/Blueberries
- Grapefruit/Pomelo
- Grapes
- Kiwi Fruit
- Lemon and Limes
- Oranges, Tangerines and Mandarins
- Peaches/Nectarines
- Pears/Quinces
- Pineapple
- Plums/Sloes
- Strawberries
- Other Fruits
Fruits
This is the aggregation of fresh apples, bananas, cherries, cranberries & blueberries, grapefruit & pomelo, grapes, kiwi fruit, lemons & limes, oranges, tangerines & mandarins, peaches & nectarines, pears &quinces, plums & sloes, pineapples, strawberries and other fruits, whether sold packaged or unpackaged. Large fruit, such as watermelons and melons, cut and packed by retailers at their premises are also included. All other packaged, processed fruit products such as fresh cut fruits marketed as fresh fruit snacks and salads, cut frozen fruits and berries, jams & preserves, canned/preserved fruits, dried fruits and fruit snacks and fruit juices and juice drinks are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fruits research and analysis database.
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