Despite being recognised as one of the largest fruit producers in the world, Brazil still has fruit consumption lower than the amount recommended by the World Health Organization (WHO), of at least 400g per day. According to the Surveillance of Risk and Protective Factors for Chronic Diseases via Telephone Survey (Vigitel) held yearly by the Ministry of Health, the consumption of fruits and vegetables on five days or more per week has been at the level of 30-38% since 2008, but decreased to 32% in 2023.
The growing emphasis on health and wellness has led to a surge in demand for fruits, which are perceived as natural and nutrient-rich foods. Consumers are increasingly aware of the importance of a diet rich in vitamins, fibre, and antioxidants, and fruits are seen as an excellent way to achieve these goals.
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Understand the latest market trends and future growth opportunities for the Fruits industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fruits industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fruits
This is the aggregation of fresh apples, bananas, cherries, cranberries & blueberries, grapefruit & pomelo, grapes, kiwi fruit, lemons & limes, oranges, tangerines & mandarins, peaches & nectarines, pears &quinces, plums & sloes, pineapples, strawberries and other fruits, whether sold packaged or unpackaged. Large fruit, such as watermelons and melons, cut and packed by retailers at their premises are also included. All other packaged, processed fruit products such as fresh cut fruits marketed as fresh fruit snacks and salads, cut frozen fruits and berries, jams & preserves, canned/preserved fruits, dried fruits and fruit snacks and fruit juices and juice drinks are excluded.
See all of our definitionsThis report originates from Passport, our Fruits research and analysis database.
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