Fruit volume sales in Spain continued to decline in 2025 as drought reduced yields and constrained supply, with apples and oranges among the main drags. Farmers faced mounting competitiveness pressures versus imports and increasingly diversified crops and production methods to reduce waste and improve efficiency. Blueberries remained the standout performer, supported by strong health perceptions and everyday usage, even as weather volatility affected production conditions. Government action rein
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Overview:
Understand the latest market trends and future growth opportunities for the Fruits industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fruits industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fruits in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fruits in Spain?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Fruits sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Fruits in Spain - Category analysis
KEY DATA FINDINGS
Climate volatility drives fruit decline as policy shifts focus to seasonality
Droughts drive persistent decline in fruits in Spain
Government works to boost seasonal fruit consumption
Fruit forecast to suffer further decline due to climate change, prompting increased investment in sustainability
Organic segment set to rise
Fresh Food in Spain - Industry Overview
Fresh food volumes struggle as drought and convenience pressures intensify
KEY DATA FINDINGS
Fresh food turns in marginal volume growth thanks partly to price hikes
Challenges persist in form of droughts and processed alternatives
Fresh foods to see only marginal rises in volume sales
Sugar will fall fastest, while tourism helps to sustain foodservice sales
Supermarkets channel benefits from convenience, proximity and broad array
Retail e-commerce gains pace as players invest in omnichannel approach
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Fruits
- Apples
- Banana
- Cherries
- Cranberries/Blueberries
- Grapefruit/Pomelo
- Grapes
- Kiwi Fruit
- Lemon and Limes
- Oranges, Tangerines and Mandarins
- Peaches/Nectarines
- Pears/Quinces
- Pineapple
- Plums/Sloes
- Strawberries
- Other Fruits
Fruits
This is the aggregation of fresh apples, bananas, cherries, cranberries & blueberries, grapefruit & pomelo, grapes, kiwi fruit, lemons & limes, oranges, tangerines & mandarins, peaches & nectarines, pears &quinces, plums & sloes, pineapples, strawberries and other fruits, whether sold packaged or unpackaged. Large fruit, such as watermelons and melons, cut and packed by retailers at their premises are also included. All other packaged, processed fruit products such as fresh cut fruits marketed as fresh fruit snacks and salads, cut frozen fruits and berries, jams & preserves, canned/preserved fruits, dried fruits and fruit snacks and fruit juices and juice drinks are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fruits research and analysis database.
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