Dmitrij Gerok Senior Analyst
vilnius
English, Lithuanian, Russian
About Dmitrij
Dmitrij creates drinks and tobacco related content, and assists research through the use of programming tools for market research in Eastern Europe (for example, web scraping and data engineering). He conducts automatic data quality control for the drinks and tobacco industries in Eastern Europe and for alcoholic drinks globally. He is also a member of the alcoholic drinks central project team.
Expertise
Dmitrij advices clients across alcoholic drinks, soft drinks, hot drinks, tobacco and cannabis in Eastern Europe. He has a particular interest in applying data science and technology in market research. He has additional experience and interest in Euromonitor's VIA system. During his time at Euromonitor, Dmitrij has also researched retailing, food and nutrition and consumer foodservice. He also assisted in creating the company's eSports dashboard.
Related to Alcoholic Drinks
Low Loyalty, High Scrutiny: Drinks Innovation in the Age of Social Media
17 Feb 26Internet culture and social media are major catalysts of drink creations and trends but also platforms for scrutiny and accountability. Consumers are reacting quickly, critically and publicly to new food and beverage products. Press play to hear from Howard Telford, Senior Global Insight Manager – Soft Drinks, on how brands can navigate and adapt to these shifts.
Mapping Value in Juice: Unlocking the Next Growth Wave Through Consumer Need States in Australasia
5 Feb 26Australasia’s juice market remains structurally challenged, with growth constrained by intensifying competition from higher-momentum better-for-you beverages and ongoing cost-of-living pressures that have curtailed discretionary spending.
Next-gen Functional Food and Drinks: Compelling, Craveable, Convenient
16 Dec 25After a proliferation of claims, functional food and drinks are entering a new phase where success means delivering clear, credible benefits - gut health, sustained energy, emotional balance - in formats suited to modern lifestyles. Those blending scientific credibility with indulgence and convenience, especially via snackable and portable options, will make functionality enjoyable and accessible.
