Dmitrij Gerok

Dmitrij Gerok Senior Analyst

vilnius

English, Lithuanian, Russian

About Dmitrij

Dmitrij creates drinks and tobacco related content, and assists research through the use of programming tools for market research in Eastern Europe (for example, web scraping and data engineering). He conducts automatic data quality control for the drinks and tobacco industries in Eastern Europe and for alcoholic drinks globally. He is also a member of the alcoholic drinks central project team.

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Expertise

Dmitrij advices clients across alcoholic drinks, soft drinks, hot drinks, tobacco and cannabis in Eastern Europe. He has a particular interest in applying data science and technology in market research. He has additional experience and interest in Euromonitor's VIA system. During his time at Euromonitor, Dmitrij has also researched retailing, food and nutrition and consumer foodservice. He also assisted in creating the company's eSports dashboard.

Related to Alcoholic Drinks

Video

Low Loyalty, High Scrutiny: Drinks Innovation in the Age of Social Media

17 Feb 26

Internet culture and social media are major catalysts of drink creations and trends but also platforms for scrutiny and accountability. Consumers are reacting quickly, critically and publicly to new food and beverage products. Press play to hear from Howard Telford, Senior Global Insight Manager – Soft Drinks, on how brands can navigate and adapt to these shifts. 

Howard Telford

Howard Telford

Article

Mapping Value in Juice: Unlocking the Next Growth Wave Through Consumer Need States in Australasia

5 Feb 26

Australasia’s juice market remains structurally challenged, with growth constrained by intensifying competition from higher-momentum better-for-you beverages and ongoing cost-of-living pressures that have curtailed discretionary spending.

Icey Huang

Icey Huang

Article

Next-gen Functional Food and Drinks: Compelling, Craveable, Convenient

16 Dec 25

After a proliferation of claims, functional food and drinks are entering a new phase where success means delivering clear, credible benefits - gut health, sustained energy, emotional balance - in formats suited to modern lifestyles. Those blending scientific credibility with indulgence and convenience, especially via snackable and portable options, will make functionality enjoyable and accessible.

Karine Dussimon

Karine Dussimon