Guilherme Machado Research Manager
são paulo
Portuguese, English
About Guilherme
Guilherme Machado is a Research Manager at Euromonitor in Brazil. He prepares analytical content on performance and trends across a range of industries, spanning beauty and fashion, beverages and tobacco, food and nutrition, home and technology and services and payments.
Expertise
Guilherme Machado has a bachelor's degree in Social Communication with an emphasis on marketing and business from ESPM (Escola Superior de Propaganda e Marketing) in São Paulo, a specialist in Communication Management from the University of São Paulo and a specialist in Fashion Business from SENAC / SP. He has fifteen years of experience in market intelligence and business consulting. Guilherme Machado previously worked in other research companies, gathering knowledge in market analysis via a range of different methodologies, including retailer panel and household panel.
Related to Industries
Toys and Games Industry Overview
11 Aug 25This infographic highlights recent toys and games trends and Euromonitor's projections for the industry.
Euromonitor International
Five Key Drivers for the Rise of Chinese Electric Vehicle Manufacturers in Southeast Asia
11 Aug 25Chinese electric vehicle (EV) manufacturers are rapidly transforming Southeast Asia’s (SEA) automotive market. It is not only about volume but also influence. With price competitiveness, growing local production, teamwork with influencers, and financial partnerships, Chinese carmakers are reshaping local consumer preferences and redefining competition.
David Zhang
Three Value Strategies to Drive Growth of Snacking in Asia
11 Aug 25Following a challenging period, Asia Pacific’s snacks market returned to growth in 2024, reaching USD160 billion — and that momentum is only just beginning. First, brands are adjusting to rising input costs. Second, they are innovating to changing purchasing habits. And third, they are adapting to shifting channel trends.
Emil Fazira