Guilherme Machado Research Manager
são paulo
Portuguese, English
About Guilherme
Guilherme Machado is a Research Manager at Euromonitor in Brazil. He prepares analytical content on performance and trends across a range of industries, spanning beauty and fashion, beverages and tobacco, food and nutrition, home and technology and services and payments.
Expertise
Guilherme Machado has a bachelor's degree in Social Communication with an emphasis on marketing and business from ESPM (Escola Superior de Propaganda e Marketing) in São Paulo, a specialist in Communication Management from the University of São Paulo and a specialist in Fashion Business from SENAC / SP. He has fifteen years of experience in market intelligence and business consulting. Guilherme Machado previously worked in other research companies, gathering knowledge in market analysis via a range of different methodologies, including retailer panel and household panel.
Related to Industries
Glass Skin & Global Wins: The Rise of K-Beauty
18 Dec 25K-Beauty (Korean-Beauty) is entering a powerful second wave – defined by innovation, global reach and strategic agility.
Euromonitor International
Demand-Driven Botanicals: Mapping Ingredient Growth and Evolving BPC Trends
18 Dec 25Botanical ingredients continue to play a central role in product formulation and innovation as consumers increasingly recognise the natural benefits associated with plant-based extracts and healthier positioning. However, it is not enough to track which ingredients are rising in popularity from the supply side; understanding which botanicals are used at the product level and in which countries and categories they appear provides a clearer view of what trends are here to stay.
Jared Conway
FMCG Players Sharpen China Strategies Amid Geopolitical Pressures
18 Dec 25US-China trade war and escalating tensions between China and Taiwan require companies to rethink strategies for sourcing, production and market access in China. Rising tariffs drive up costs and uncertainty, yet China remains a vital production hub. Its large population, expanding middle class and growing cities with solid incomes continue to make it an attractive market for final sales.
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