Rodrigo Mattos Research Analyst
são paulo
English, Portuguese
About Rodrigo
Rodrigo focuses on client needs in drinks in Brazil, although with a wider, regional focus where needed. His expertise is perhaps strongest in alcoholic drinks, where he works in the central project team.
Rodrigo advises clients on a variety of topics in drinks, packaging, B2B, with a keen interest in forecasting and innovation in these areas. Particular areas of specialisation include alcoholic drinks health and wellness beverages, coffee, and drinks trends in developing markets. Rodrigo graduated in International Relations, with a post-graduate degree in Business. He has been quoted in several major Brazilian publications, such as Folha de S.Paulo, Valor Economico, G1 and Estadão.
Recently Published Work
Brand Collabs in Brazil: Exploring New Paths for Innovation and Growth
16 Jan 25Brazil is among the top five countries for innovation in fast moving consumer goods, according to Euromonitor International’s Passport Innovation tracker, with over 12,000 new products tracked entering the market via e-commerce in FMCG industries since 2021. International brands often choose Brazil as an entry point into the wider Latin American market.
Paula Ferolla
Latin America: Top Consumer Trends in 2024
1 May 24Latin America is one of the most diverse regions in the world. Strategies that work in Asia or Europe, for example, can’t simply be plugged and played into this unique region. Read this article for two consumer trends to watch in Latin America in 2024.
Rodrigo Mattos
29º ENCAFÉ - Encontro Nacional da Indústria de Café
Vila Galé Alagoas Sitio Riacho das Varas, SN – Ilha da Croa Barra Sto António, Alagoas, 57925-000, Brasil 16 November 2023 12:20 BRTO mercado de cafés evolui, se adapta e transforma, porém novos desafios continuam a aparecer.
Rodrigo Mattos