Shirley Lu Senior Research Manager
shanghai
Chinese, English
About Shirley
Shirley is a Senior Research Manager at Euromonitor International's Shanghai office. She leads research for beauty and fashion, food and nutrition and channels in Shanghai.
Expertise
Shirley advises clients across a range of industries including, but not limited to, beauty and personal care, consumer health, apparel and footwear, packaged food and retailing. Key topics she covers include industry forecasting, competitive landscape analysis, channel analysis, opportunities and threats, amongst others. Prior to joining Euromonitor, Shirley worked in other research agencies with a similar focus to her current role - delivering high-quality, in-depth insight and knowledge of consumer goods to her clients.
Related to Cooking Ingredients and Meals
Snacks E-Commerce: How Social Media and AI Are Reshaping Discovery
17 Mar 26Global e-commerce snack sales now total USD57 billion, growing faster than most channels except warehouse clubs and discounters. Recommendation algorithms have proved highly effective for snacks due to strong repurchase rates, with growth driven by lower marketing costs, amplified reach potential, and alignment with digital-native consumers.
Rabia Yasmeen
Dairy’s Strategic Reinvention for Healthy Longevity in Asia
3 Mar 26The dairy industry in Asia Pacific is undergoing demographic shifts and rising competition from consumer health categories. To stay competitive for the long term, brands must focus on early‑life preventative health and build relevance among consumers under 30.
Emil Fazira
Top Five Trends Shaping Staple Foods into 2026
28 Jan 26With affordability concerns continuing to mount and eating habits being rewritten, the staple foods landscape is entering a new era. Affordability drives sales, with consumers favouring lower-cost options and producers facing challenges in creating volume growth. Changing perceptions of ultra-processed foods, demographic shifts, and rising use of GLP-1 weight loss drugs also influence demand heading into 2026.
Tom Rees