Shirley Lu

Shirley Lu Senior Research Manager

shanghai

Chinese, English

About Shirley

Shirley is a Senior Research Manager at Euromonitor International's Shanghai office. She leads research for beauty and fashion, food and nutrition and channels in Shanghai.

Expertise

Shirley advises clients across a range of industries including, but not limited to, beauty and personal care, consumer health, apparel and footwear, packaged food and retailing. Key topics she covers include industry forecasting, competitive landscape analysis, channel analysis, opportunities and threats, amongst others. Prior to joining Euromonitor, Shirley worked in other research agencies with a similar focus to her current role - delivering high-quality, in-depth insight and knowledge of consumer goods to her clients.

Related to Cooking Ingredients and Meals

Article

Next-gen Functional Food and Drinks: Compelling, Craveable, Convenient

16 Dec 25

After a proliferation of claims, functional food and drinks are entering a new phase where success means delivering clear, credible benefits - gut health, sustained energy, emotional balance - in formats suited to modern lifestyles. Those blending scientific credibility with indulgence and convenience, especially via snackable and portable options, will make functionality enjoyable and accessible.

Karine Dussimon

Karine Dussimon

White Paper

Milking growth in Southeast Asia for Australian food brands

3 Nov 25

Discover how your brand can stay competitive, tap into high-growth categories and build resilience in a fast-evolving region.

Euromonitor International

Euromonitor International

White Paper

Rise of Chinese brands in Southeast Asia

24 Oct 25

The rise of Chinese brands is reshaping Southeast Asia’s consumer landscape. Chinese companies are rapidly gaining ground in the region, particularly in sectors where they hold clear competitive advantages—electric vehicles, consumer electronics, and home appliances.

Euromonitor International

Euromonitor International