Zora Milenkovic Research Director - Food, Drink and Inhaling Insights
london
English, Czech, Serbian
About Zora
Zora is Research Director, Food, Drink and Inhaling Insights at Euromonitor, leading editorial content strategy across a diverse range of industries.
Expertise
Zora advises a range of clients, from brand owners to legislators across a range of industries on the impact of consumer trends, economic environment, legislative drivers and innovation. She has a special interest in consumer need states, wellness, inflation drivers, regulation, illicit trade, B2B and sustainability. Zora started out in country research for Eastern Europe before moving on to leading drinks and tobacco research and content, including cannabis and packaging, most latterly adding food industries to her remit.
Related to Alcoholic Drinks
Top Five Trends Shaping the Hot Drinks Industry in 2026
5 May 26The hot drinks industry is facing challenging times in 2026. Climate pressures and higher energy and logistics costs due to geopolitical conflicts are driving up prices again and brands need to target consumers more effectively to generate value growth
Tristan Höver
Low Loyalty, High Scrutiny: Drinks Innovation in the Age of Social Media
17 Feb 26Internet culture and social media are major catalysts of drink creations and trends but also platforms for scrutiny and accountability. Consumers are reacting quickly, critically and publicly to new food and beverage products. Press play to hear from Howard Telford, Senior Global Insight Manager – Soft Drinks, on how brands can navigate and adapt to these shifts.
Howard Telford
Mapping Value in Juice: Unlocking the Next Growth Wave Through Consumer Need States in Australasia
5 Feb 26Australasia’s juice market remains structurally challenged, with growth constrained by intensifying competition from higher-momentum better-for-you beverages and ongoing cost-of-living pressures that have curtailed discretionary spending.
Icey Huang