singapore
Indonesian, English
Adhitya is based in Singapore, where he leads Euromonitor's food, beverages, nicotine and cannabis research operations in Southeast Asia. He drives research strategy by executing global business needs with a deep contextual understanding of local insight, where every national market has its own unique character.
Adhitya has more than 15 years of experience in the research industry, with a focus spanning across the dynamic markets of Southeast Asia and multiple industries. Adhitya advises clients across fmcg industries. He has a strong interest in government policy and regulations - industry drivers across the region. His insights have been widely quoted via Asia One, CNBC, and Bloomberg, amongst others, and he regularly presents at industry conferences across Asia.
Energy drinks remains one of the growth stars in US soft drinks, and more widely across consumer packaged goods. Despite many categories struggling to stimulate meaningful volume with a financially stretched US consumer, energy drinks achieved 4% retail volume growth in 2024 – even accounting for weaker traffic in the higher-priced, inflation-impacted convenience channel, a challenge which appears to be somewhat abating in 2025.
What’s the potential impact of Trump’s policies across industries and economies? Stream this webinar to examine four major concerns right now: tariffs, migration, deregulation and consumer demand.
This global event will cover market trends, juice innovations, sustainability, and the Brazilian citrus market.