Adhitya Nugroho

Adhitya Nugroho Senior Research Manager

singapore

Indonesian, English

About Adhitya

Adhitya is based in Singapore, where he leads Euromonitor's food, beverages, nicotine and cannabis research operations in Southeast Asia. He drives research strategy by executing global business needs with a deep contextual understanding of local insight, where every national market has its own unique character.

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Expertise

Adhitya has more than 15 years of experience in the research industry, with a focus spanning across the dynamic markets of Southeast Asia and multiple industries. Adhitya advises clients across fmcg industries. He has a strong interest in government policy and regulations - industry drivers across the region. ​His insights have been widely quoted via Asia One, CNBC, and Bloomberg, amongst others, and he regularly presents at industry conferences across Asia.

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Top Five Trends Shaping the Hot Drinks Industry in 2026

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The hot drinks industry is facing challenging times in 2026. Climate pressures and higher energy and logistics costs due to geopolitical conflicts are driving up prices again and brands need to target consumers more effectively to generate value growth

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Low Loyalty, High Scrutiny: Drinks Innovation in the Age of Social Media

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Internet culture and social media are major catalysts of drink creations and trends but also platforms for scrutiny and accountability. Consumers are reacting quickly, critically and publicly to new food and beverage products. Press play to hear from Howard Telford, Senior Global Insight Manager – Soft Drinks, on how brands can navigate and adapt to these shifts. 

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