Adhitya Nugroho

Adhitya Nugroho Senior Research Manager

singapore

Indonesian, English

About Adhitya

Adhitya is based in Singapore, where he leads Euromonitor's food, beverages, nicotine and cannabis research operations in Southeast Asia. He drives research strategy by executing global business needs with a deep contextual understanding of local insight, where every national market has its own unique character.

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Expertise

Adhitya has more than 15 years of experience in the research industry, with a focus spanning across the dynamic markets of Southeast Asia and multiple industries. Adhitya advises clients across fmcg industries. He has a strong interest in government policy and regulations - industry drivers across the region. ​His insights have been widely quoted via Asia One, CNBC, and Bloomberg, amongst others, and he regularly presents at industry conferences across Asia.

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Next-gen Functional Food and Drinks: Compelling, Craveable, Convenient

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After a proliferation of claims, functional food and drinks are entering a new phase where success means delivering clear, credible benefits - gut health, sustained energy, emotional balance - in formats suited to modern lifestyles. Those blending scientific credibility with indulgence and convenience, especially via snackable and portable options, will make functionality enjoyable and accessible.

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Gen Z Redefines Coffee and Tea Culture

9 Oct 25

In a world marked by economic uncertainty, climate change, and shifting consumer values, Gen Z is emerging as a transformative force in the coffee and tea industry. Born between 1995 and 2009, this generation is digitally native, wellness-orientated, experimental and driven by personalisation and experience.

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FMCG Outlook and Opportunities: 2025 Edition

8 Oct 25

Find the latest insights on FMCG growth drivers, trends and opportunities for your strategy with market forecasts to 2029.

Euromonitor International

Euromonitor International