seoul
Korean, English
Chloe is a multi-industry analyst who works in Euromonitor's research team in Seoul, providing analysis on the dynamic and commercially-significant South Korean market.
Chloe provides insight across consumer and industry trends, covering a range of industries, such as fashion and pet care. Prior to joining Euromonitor International, Chloe worked in banking as a Global Trade and Receivables Finance Department Analyst, where she examined trade documents and worked closely with the Bank of Korea.
In-Cosmetics Global 2025, served as the platform for industry experts to discuss the future through different lenses. Bringing together leading brands and professionals, the event showcased pioneering ingredient technologies, sustainability initiatives, and market trends. On reflection, several key insights presented during the conference have already materialised as key themes in company and product developments, highlighting its role in shaping the strategic direction of the global cosmetics landscape. Themes highlighted by Euromonitor International include aging well and mood-based beauty, digitalisation and AI adoption and next generation sustainability.
Shoptalk Fall is a leading event for the retail and consumer brand sectors, featuring discussions on topics such as digital transformation, supply chain optimization, and e-commerce growth.
The rise of C-beauty brands has fundamentally reshaped China’s competitive landscape in beauty. After years of rapid evolution, the market leaders have now solidified their positions, making it increasingly difficult for new entrants to gain traction in a saturated environment.