Egle Tekutyte Senior Consultant: Products and Innovation
vilnius
English
About Egle
Egle is a Senior Consultant in Euromonitor International’s Innovation practice, specialising in the analysis of new product launches across the FMCG landscape. She focuses on connecting product innovation with consumer behaviour, identifying emerging attributes and claims, and uncovering market white spaces. Through cross-category, data-driven insights, she helps clients understand innovation and consumer trends to inform strategic decision-making.
Expertise
Egle provides strategic insights into consumer behaviour, innovation strategy, and new product launches across the FMCG landscape.
Egle works closely with the Consumers and Industries teams at Euromonitor to deliver strategic innovation and product development insights for FMCG clients. In addition to her innovation work, she contributes to the development and analysis of Euromonitor’s Megatrends and Global Consumer Trends.
Recently Published Work
From Cravings to Conscious Choices: The Rise of Intentional Snacking
15 Jan 26Snacking has long been associated with indulgence – a moment to treat yourself with a burst of flavour and texture. Today, rising health consciousness and closer attention to ingredients and functionality are reshaping how consumers perceive snacks and what they expect from them.
Rasa Vaiciuniene
The Rise of Sustainable Innovation in Private Label
15 Dec 25In 2025, sustainability has demonstrated high resilience amidst global SKU rationalisation, remaining a key complementary feature for product development. In the last 12 months, 60% of all new products launched globally carried at least one sustainability claim. For private label products, that figure was even higher, at 63% – reflecting consumers’ preference for affordable but sustainable options, while signalling retailers’ evolving positioning as credible, value-driven and innovative competitors to national brands.
Jorge Zuniga
Top 5 Product Innovation Mistakes to Avoid
25 Sep 25Today’s business environment requires faster and better innovation to sustain growth and your competitive edge. Here are the five biggest mistakes companies make when developing these strategies or new products.
Alison Angus