Emil Fazira Asia Pacific Insight Manager: Food
singapore
English, Malay
About Emil
Emil champions food research insight across Asia Pacific, working with local analysts and commercial teams in bringing thought leadership and industry knowledge to clients.
Expertise
Emil has experience guiding clients through disruptors like ghost kitchens and plant-based alternatives via workshops, presentations and conferences. Emil has conducted market research across various industries and markets. She has been quoted widely in print and has featured in media such as Reuters and Channel News Asia.
Recently Published Work
Dairy’s Strategic Reinvention for Healthy Longevity in Asia
3 Mar 26The dairy industry in Asia Pacific is undergoing demographic shifts and rising competition from consumer health categories. To stay competitive for the long term, brands must focus on early‑life preventative health and build relevance among consumers under 30.
Emil Fazira
Southeast Asia Holds Growth Potential for Chinese Food Firms
29 Aug 25Chinese companies have historically struggled to secure a strong position in the Southeast Asian packaged food market due to preference for local brands, and past food safety scandals in China. The dominance of established local conglomerates poses an added challenge for foreign brands. Despite these challenges, Chinese companies have been able to grow their presence.
Emil Fazira
Three Value Strategies to Drive Growth of Snacking in Asia
11 Aug 25Following a challenging period, Asia Pacific’s snacks market returned to growth in 2024, reaching USD160 billion — and that momentum is only just beginning. First, brands are adjusting to rising input costs. Second, they are innovating to changing purchasing habits. And third, they are adapting to shifting channel trends.
Emil Fazira