Emil Fazira Asia Pacific Insight Manager: Food
singapore
English, Malay
About Emil
Emil champions food research insight across Asia Pacific, working with local analysts and commercial teams in bringing thought leadership and industry knowledge to clients.
Expertise
Emil has experience guiding clients through disruptors like ghost kitchens and plant-based alternatives via workshops, presentations and conferences. Emil has conducted market research across various industries and markets. She has been quoted widely in print and has featured in media such as Reuters and Channel News Asia.
Recently Published Work
Asia’s Gen Alpha Will Define the Future of Consumption
23 Apr 26Gen Alpha is emerging as one of Asia Pacific’s most influential cohorts. Families with children are predicted to generate USD9 trillion in household expenditure by 2025; and by 2040, the region will be home to an estimated 965 million Gen Alpha consumers, contributing USD3 trillion in spending.
Emil Fazira
アジアの乳製品業界：健康長寿を見据えた戦略的再構築
1 Apr 26アジア太平洋地域の乳製品業界は、人口構造の変化と、コンシューマーヘルス関連カテゴリーの競争激化に直面しています。こうした環境下で長期的に競争力を維持するためには、ブランドは乳幼児期からの予防的健康に注力するのと同時に、30歳未満の消費者層にとっての存在意義や関連性を高めていくことが不可欠です。
Emil Fazira
Three Key Tech Forces Powering Asia’s Trillion Dollar Gen Alpha Surge
16 Mar 26Gen Alpha is the emerging growth engine for Asian economies. Nearly one billion Gen Alphas shape demand to 2040, while their parents, now the household decision-makers, sustain USD9 trillion in 2025 family spend. As the oldest Alphas work from 2030, their outlays will record USD3 trillion by 2040. This scale requires action: safer, human-centred, ultra-convenient, personalised tech, especially in AI, social media and gamification, and smart devices.
David Zhang