Jana Rude Senior Global Insight Manager: Consumers
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English, Lithuanian
About Jana
Jana oversees global consumer research at Euromonitor, providing key insight to clients through her expertise in areas such as consumer lifestyles, income and expenditure, population, and households. Her contributions help businesses navigate today's rapidly evolving consumer landscape.
Expertise
Jana oversees Euromonitor's research and strategic analysis on consumer trends and economies. She has an in-depth understanding of the impact of social, economic, technological and environmental factors on global businesses. Before Euromonitor, Jana worked as a sales manager in an asset management company. Since joining Euromonitor, Jana has played a central role in building the flagship product Passport Industrial, showcasing her skills in industrial research. Driven by a desire to take on new challenges, Jana transitioned to consumer research, where her expertise is widely recognised, sharing her insights at numerous events.
Recently Published Work
US-Israel-Iran War Set to Impact the Global Economy, Oil Markets, and Consumers
5 Mar 26The US/Israel-Iran war, launched on 28 February, has introduced a material geopolitical shock into global markets. Given the region’s economic scale and its critical role in global energy supply, the consequences reach far beyond regional security, affecting the global economy, commodity markets and consumers. The risk of oil price surges, rising inflation and travel disruption is significant, although the full extent of the impact will depend on how long the war lasts.
Jana Rude
Rethinking Family: Values Drive Consumer Growth
4 Feb 26The transformation of the family is reshaping the global consumer landscape. Projections indicate that, by 2040, couples – whether or not they have children – will comprise just over half of all households and nearly two-thirds of total spending.
Jana Rude
Chart of the Month: The Race for Generation Alpha Consumers Begins
28 Jan 26Our latest Chart of the Month explores how Generation Alpha - set to represent 24% of the global population by 2026 - is already reshaping consumption. As two billion digital natives immersed in creator‑led platforms, their early brand exposure and fragmented behaviours demand authenticity, cultural relevance and value‑driven experiences.
Jana Rude