Jana Rude Senior Global Insight Manager: Consumers
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English, Lithuanian
About Jana
Jana oversees global consumer research at Euromonitor, providing key insight to clients through her expertise in areas such as consumer lifestyles, income and expenditure, population, and households. Her contributions help businesses navigate today's rapidly evolving consumer landscape.
Expertise
Jana oversees Euromonitor's research and strategic analysis on consumer trends and economies. She has an in-depth understanding of the impact of social, economic, technological and environmental factors on global businesses. Before Euromonitor, Jana worked as a sales manager in an asset management company. Since joining Euromonitor, Jana has played a central role in building the flagship product Passport Industrial, showcasing her skills in industrial research. Driven by a desire to take on new challenges, Jana transitioned to consumer research, where her expertise is widely recognised, sharing her insights at numerous events.
Recently Published Work
Top Trends Shaping the Population
24 Nov 25Demographic shifts are reshaping global markets as Gen Alpha rises, ageing populations expand and fertility declines. Longer life spans and cultural diversity are redefining consumer priorities, while migration accelerates change. Businesses that adapt through re-segmentation, innovation for mature or young consumers, and culturally attuned offerings will unlock sustained growth in an evolving population landscape.
Jana Rude
Top Five Trends Shaping the Household Landscape
19 Nov 25Households are transforming, influenced by long-term demographic shifts and fast-changing events. By 2040, single-person households are expected to account for 26% of all households globally, up from 22% in 2024, the fastest-growing household type. Understanding these shifts helps businesses anticipate change and capture growth opportunities.
Jana Rude
The Rise of Consumer Polarisation: Understanding and Leveraging Market Divides
8 Oct 25Consumer polarisation is transforming the global marketplace, presenting both challenges and opportunities for businesses. As demographics, income levels, and values continue to diverge, markets are fragmenting into increasingly distinct segments. The Consumer Landscape Polarisation Index (the top line results discussed in this article) provides a clear, data-led view of divergence across 40 countries. Built on demographic, financial and psychographic metrics, it identifies where polarisation is most intense.
Jana Rude