Jorge Zuniga Senior Insights Consultant – Sustainability
santiago
Spanish, Castilian, English
About Jorge
Jorge is a global thought leader in sustainability at Euromonitor, where he provides strategic insights on consumers behaviour, markets dynamics and corporate strategies.
Expertise
Jorge graduated in Sustainable Business Strategic Management, and now combines his passion for sustainability with his market expertise to advise companies on topics such as sustainability claims, sustainable packaging and the circular economy. With the benefit of many years of experience researching fmcg industries and being an accomplished speaker, Jorge leverages Euromonitor´s sustainability data and analytics tools to support clients in successfully navigating sustainability challenges and opportunities.
Recently Published Work
How FMCG Brands Turn Sustainability Strategies into Growth
24 Feb 26Sustainability has shifted from an optional extra to a meaningful source of growth, resilience and trust. Leading brands are responding by reshaping how they design, source and communicate.
Jorge Zuniga
The Rise of Sustainable Innovation in Private Label
15 Dec 25In 2025, sustainability has demonstrated high resilience amidst global SKU rationalisation, remaining a key complementary feature for product development. In the last 12 months, 60% of all new products launched globally carried at least one sustainability claim. For private label products, that figure was even higher, at 63% – reflecting consumers’ preference for affordable but sustainable options, while signalling retailers’ evolving positioning as credible, value-driven and innovative competitors to national brands.
Jorge Zuniga
FMCG Sustainability in 2025: Navigating Volatility with Purpose
18 Nov 25In a year shaped by geopolitical shocks and constant disruptions, sustainable FMCG products are unexpectedly holding their ground.
Jorge Zuniga