Mikaely Correa Research Analyst
são paulo
English, Spanish, Castilian, Portuguese, French
About Mikaely
Mikaely Correa is a Research Analyst based in São Paulo, Brazil, where she works on industries relating to services and payments.
Expertise
Prior to her current role in services and payments, Mikaely focused on food and nutrition at Euromonitor, working on projects covering snacks, dairy and alternatives, cooking ingredients and meals, staple foods and fresh food and pet care. Her work now centres on consumer fooodservice, travel and tourism and consumer finance. Mikaely's diverse background includes Intellectual Property advising, tech industry experience, and the development of customised market research at the Brazil-Canada Chamber of Commerce, where she improved her analytical skills and provided shrewd insights to business leaders.
Related to Industries
Beauty Offers Health Supplement Companies a Route to Faster Growth
23 Mar 26As consumers strongly link being attractive with appearing healthy, beauty-positioned supplements surpass traditional health products in both growth and innovation focus.
Nick Stene
GenAI Discovery and the Changing Shopper Funnel
23 Mar 26AI is no longer just influencing how consumers discover products, it is beginning to mediate decisions and shape purchases before shoppers even reach a retailer. The trend is shaping commerce across markets globally. From AI-assisted search and recommendation engines to emerging agent-led discovery and checkout journeys, a new commerce model is forming - one that compresses the funnel, redefines shopper trust and visibility for brands and retailers
Rabia Yasmeen
Understanding Cross‑Country Loyalty Dynamics in the Airline Industry
23 Mar 26Cross-country differences in loyalty participation and spending reveal how effectively programmes convert engagement into commercial impact. Using Euromonitor’s Loyalty Contribution Index and Loyalty Index, this article explores how airline markets compare globally and how company strategies align with national loyalty dynamics.
Jared Conway