Rachel Kok Associate
singapore
English, Chinese
About Rachel
Rachel researches industries relating to beauty and fashion and home and technology. She has a special interest in producing content and client engagement in the beauty and personal care industry and in tissue and hygiene.
Expertise
Rachel provides insights into consumer and industry behaviour across multiple industries in Southeast Asia. She is particularly interested in the pursuit and implementation of health and beauty interests and understanding the impact of demographics on accordant demand. Rachel started working in Euromonitor as a Research Associate in 2022, researching on beauty and fashion and home and technology industries in Singapore, before moving on to cover other Southeast Asian markets including Thailand and Vietnam.
Related to Payments and Lending
Breaking Stereotypes: Women as Gamers, Influencers, Creators and Consumers
14 Aug 25Female gamers and digital-first play are transforming the toys and games industry. With 71% of women now active gamers, brands must embrace smart, inclusive, and tech-driven experiences to stay relevant. By blending physical and digital worlds, companies can engage new demographics, build loyalty, and unlock sustainable growth beyond traditional audiences.
Isam Arshad
Toys and Games Industry Overview
11 Aug 25This infographic highlights recent toys and games trends and Euromonitor's projections for the industry.
Euromonitor International
The Rise of Chinese Brands is Reshaping Southeast Asia’s Consumer Landscape
10 Jul 25Chinese companies are rapidly gaining ground in Southeast Asia, particularly in categories where they hold clear competitive advantages, such as electric vehicles, consumer electronics and home appliances. More recently, Chinese consumer goods brands have expanded their footprint, reflecting a broader push into lifestyle and daily-use categories; however, their success is not uniform.
Tim Chuah