Rachel Kok Associate
singapore
English, Chinese
About Rachel
Rachel researches industries relating to beauty and fashion and home and technology. She has a special interest in producing content and client engagement in the beauty and personal care industry and in tissue and hygiene.
Expertise
Rachel provides insights into consumer and industry behaviour across multiple industries in Southeast Asia. She is particularly interested in the pursuit and implementation of health and beauty interests and understanding the impact of demographics on accordant demand. Rachel started working in Euromonitor as a Research Associate in 2022, researching on beauty and fashion and home and technology industries in Singapore, before moving on to cover other Southeast Asian markets including Thailand and Vietnam.
Related to Payments and Lending
Top 10 Insights of 2025
17 Dec 25Euromonitor’s expert thought leadership and data-driven insights help you to navigate and unlock opportunities for growth. Here is a look at the insights which resonated the most with our audience in 2025. Our readers were interested in the top trends shaping various industries, including health and beauty, apparel and footwear, and food and nutrition. Additionally, the global economic landscape and wellness were top-of-mind topics for our audience.
Euromonitor International
Heat Pumps in Europe, Middle East and Africa: The Key to a Climate-resilient Future
28 Oct 25Heat pumps are rapidly emerging as one of the defining technologies in the global effort to combat climate change. For energy consultants and appliance manufacturers, the adoption of heat pumps presents a significant opportunity – not just to meet decarbonisation goals but to transform the way homes and businesses are heated and cooled across Europe, Middle East and Africa (EMEA).
Euromonitor International
Rise of Chinese brands in Southeast Asia
24 Oct 25The rise of Chinese brands is reshaping Southeast Asia’s consumer landscape. Chinese companies are rapidly gaining ground in the region, particularly in sectors where they hold clear competitive advantages—electric vehicles, consumer electronics, and home appliances.
Euromonitor International