Trending Topics: Cross-Industry Shifts Into 2026
What are trending topics? Read about the five you should prioritise to remain competitive in this report.
E-Commerce
Do you need better online sales data to get an accurate picture of whether your sales are keeping up with your competitors?
Learn moreEliminate guesswork from tracking online sales
To help you win online, we provide you with data on online sales by industry, category, sub-category, brand and retailer. We map SKU-level purchase data from e-commerce websites, e-receipts and clickstream panels for 300+ online retailers to our globally standardised taxonomy.
No other company empowers you with such comprehensive e-commerce data, helping you to take the guesswork out of tracking online sales performance.
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Strike the right partnerships
Discover which channels are growing fastest or expected to grow and manage your distribution channels accordingly. Gain insights to help you negotiate with distributors and retailers.
Uncover winning opportunities
Spot the fastest growing categories and retailers, identify high-growth e-commerce platforms and monitor trends that are most likely to impact your profitability.
Benchmark your performance
Measure your brand's online sales against your competitors, gain insights into your competitors’ growth factors and identify new and emerging brands, not just the top players.
Measure your online sales versus your competitors by category and by retailer
Our e-commerce dashboard enables you to track sales from over 20 million online shoppers effortlessly. Gain insights into brand sales by category and retailer through reported retailer sales data, e-receipts and clickstream information.
Our coverage
Passport E-Commerce maps SKU-level purchase data from clickstream panels, e-receipts and online retailers to our globally standardised category taxonomy using our expertise in machine learning and data science.
Our sample includes 300+ retailers and captures online shopping behaviours of over 20 million panelists. By combining ‘big’ e-commerce datasets with our traditional retail research, we estimate online sales at a category, company and brand level for easy tracking and comparison.
Get timely updates on how your brands are performing online.
Gain valuable insights into what shoppers are buying online and the digital touchpoints critical to your e-commerce strategy.
Examine brand performance from 300+ key retailers, across 15 countries and 500+ FMCG categories.
Track e-commerce sales aligned to a global taxonomy, meaning no more fragmented and unstructured data.
Measure e-commerce sales from over 16 million online shoppers. Understand brand sales by category and retailer, based on reported retailer sales, e-receipts and clickstream data.
What our E-Commerce clients say about us
"Some retailers are really good about giving you E-Commerce data and other ones aren’t. Euromonitor really helps us to fill in the gaps. Ultimately, it just comes down to their quality and consistency. ”
Kenneth McFarland
Global Head of E-Commerce, Unilever
Related insights
Digitally native brands are reshaping the FMCG industry. Register for our webinar to explore how online marketplaces, social commerce and direct-to-consumer strategies are fuelling this transformation.
Watch nowThe Definitive End of the De Minimis Tariff Exemption
On 2 May, the Trump administration closed the de minimis tariff exemption for goods imported from China. The exemption allowed tariffs to be waived on shipments to the US valued under USD800. Now, the Trump administration has announced that, beginning on 29 August, the exemption will be closed for imports from all countries. This will have a massive impact on e-commerce retailers selling into the US, especially those who reshuffled their supply chains to reduce reliance on Chinese manufacturing.
Energising Everyone: How New Segmentation is Powering US Energy Drinks Beyond the Core
Energy drinks remains one of the growth stars in US soft drinks, and more widely across consumer packaged goods. Despite many categories struggling to stimulate meaningful volume with a financially stretched US consumer, energy drinks achieved 4% retail volume growth in 2024 – even accounting for weaker traffic in the higher-priced, inflation-impacted convenience channel, a challenge which appears to be somewhat abating in 2025.
Take the guesswork out of tracking online sales
- Measure your brand’s quarterly online sales against your competitors
- Identify the fastest growing countries, categories and retailers to sharpen your digital strategy
- Asses the seasonality of a particular category or company portfolio
- Measure the short-term impact of discounts, promotions and advertising campaigns
- Act quickly if you’re losing market share
What to expect from an E-Commerce demo
- An e-commerce expert will contact you to schedule a demo and gain a deeper understanding of your business needs
- You’ll receive a personalised walkthrough of the platform based upon your requirements
- Afterwards, we’ll follow up with a tailored solution and clear next steps
Passport Innovation
Discover new brand and sub-brand launches across the digital shelf and track product lifecycle from roll-out to phase-out
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Retail and E-Commerce
Discover where and how consumers shop and the digital disruptors reshaping commerce
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