Over the forecast period, the home furnishings market is expected to face stagnating sales in value terms (at constant 2024 prices), which is attributed to several emerging challenges. As inflationary pressures and fluctuating economic conditions continue to impact global markets, consumers are expected to become more cautious in their spending, leading to lower demand for high-ticket items within home furnishings.
E-commerce’s role in China's home furnishings market is expected to increase over the forecast period, driven by trends such as customisation, convenience, and the integration of smart technologies. Online platforms like JD, Tmall, and Taobao will remain central to categories such as sitting furniture, bedroom furniture, and children's furnishings, offering consumers the ability to compare products, access customer reviews, and take advantage of tailored recommendations through AI.
A notable focus of innovation in China is the development of smart home furnishings. These products integrate advanced technologies like Internet of Things (IoT) technology to enhance convenience, energy efficiency, and the user experience.
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Understand the latest market trends and future growth opportunities for the Home Furnishings industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Furnishings industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Furnishings
The furniture and other moveable articles in a home that are necessary or useful for comfort and convenience. Items must be new when sold to the consumer; second-hand/used home furnishings are excluded. Antiques are also excluded. Home furnishings refers to indoor living (home textiles, indoor furniture and window coverings), outdoor living (BBQ's, garden sheds and outdoor furniture) and lighting (lighting sources and light fixtures).
See all of our definitionsThis report originates from Passport, our Home Furnishings research and analysis database.
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