PROSPECTS AND OPPORTUNITIES
Further growth in home furnishings, supported by rising demand for lighting solutions
Home furnishings sales are projected to increase in constant value terms (at 2024 prices) over the forecast period, supported by ongoing urbanisation and residential densification, which are driving demand for compact, multifunctional furniture solutions. In response, brands such as Premier Furniture and Mr Price Home have introduced dedicated “small-space” product lines, featuring items like wall-mounted desks, extendable dining tables, and modular sofas specifically designed for apartment living.
Health and sustainability expected to shape new product development
Looking ahead, evolving lifestyles and environmental priorities will shape the future of home furnishings in South Africa. As households increasingly seek multifunctional living spaces, demand will grow for modular furniture such as sofas, shelving units, and tables, that can be reconfigured to meet evolving spatial needs.
Retailers to opt for smaller-format urban locations to optimise operational efficiency
The distribution landscape for home furnishings in South Africa is expected to evolve significantly over the forecast period, as retailers increasingly integrate physical stores, e-commerce platforms, and mobile applications to deliver seamless, omnichannel shopping experiences. In response to rising consumer expectations, leading chains are implementing advanced technologies such as AI-powered stock visibility, real-time click-and-collect services, and same-day delivery to enhance convenience and responsiveness.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Furnishings industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Furnishings industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Furnishings in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Furnishings in South Africa?
- Which are the leading brands in Home Furnishings in South Africa?
- How are products distributed in Home Furnishings in South Africa?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home Furnishings?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home Furnishings?
- Where is future growth expected to be most dynamic?
Home Furnishings in South Africa - Category analysis
KEY DATA FINDINGS
Indoor living dominates home furnishing sales, with trend towards multifunctional living spaces
Massmart Holdings expands through omnichannel innovation
Players respond to demand for one-stop shopping convenience
Further growth in home furnishings, supported by rising demand for lighting solutions
Health and sustainability expected to shape new product development
Retailers to opt for smaller-format urban locations to optimise operational efficiency
Home and Garden in South Africa - Industry Overview
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
The following categories and subcategories are included:
Home Furnishings
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- Bath Textiles
- Bed Textiles
- Kitchen and Dining Textiles
- Living Room Textiles
- Rugs
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- Beds
- Chests of Drawers
- Mattresses
- Wardrobes
- Dining Furniture
- Home Office Furniture
- Kitchen Furniture
- Living Room Furniture
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- Sofa Beds
- Other Sofas
- Other Sitting Furniture
- Storage Furniture
- Other Indoor Furniture
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- Blinds
- Curtains
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- Charcoal Barbecues
- Electric Barbecues
- Gas Barbecues
- Outdoor Furniture
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- Lighting Fixtures
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- Incandescent Lamps
- Halogen Lamps
- Linear Fluorescent Lamps (LFL)
- Compact Fluorescent Lamps (CFL)
- Light-Emitting Diode Lamps (LED)
Home Furnishings
The furniture and other moveable articles in a home that are necessary or useful for comfort and convenience. Items must be new when sold to the consumer; second-hand/used home furnishings are excluded. Antiques are also excluded. Home furnishings refers to indoor living (home textiles, indoor furniture and window coverings), outdoor living (BBQ's, garden sheds and outdoor furniture) and lighting (lighting sources and light fixtures).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Furnishings research and analysis database.
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