PROSPECTS AND OPPORTUNITIES
Home furnishings set for rebound in 2026, driven by housing investments and tourism boom
Home furnishings in Indonesia offers further growth potential over the forecast period as a whole, although value sales (at constant 2024 prices) are expected to record a marginal decline in 2025 due to economic uncertainties such as fluctuating raw material prices and rising inflation leading to cautious consumer spending, in addition to saturation in categories such as indoor furniture and lighting. However, storage furniture and sofa beds are poised to grow, driven by their multifunctional benefits due to shrinking urban living spaces, making these options more appealing to urban Indonesian consumers.
Cultural influences set to shape home décor trends in Indonesia over forecast period
Over the forecast period, emerging cultural influences are expected to significantly shape home décor trends in Indonesia, blending traditional heritage with modern aesthetics. Traditional elements such as batik fabrics and Wayang Kulit shadow puppets are expected to continue being integrated into contemporary designs, creating unique focal points that honour the past.
Innovation takes centre stage to drive future growth in home furnishings
Innovative solutions are set to drive the future of home furnishings in Indonesia, enhancing both consumption and shopping experiences. For instance, in home textiles, sustainable production methods and versatile designs like batik and Ikat are appealing to eco-conscious consumers, while indoor furniture innovations from brands such as Dekoruma include modular and customisable designs, offering flexibility and personalisation.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Furnishings industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Furnishings industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Furnishings in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Furnishings in Indonesia?
- Which are the leading brands in Home Furnishings in Indonesia?
- How are products distributed in Home Furnishings in Indonesia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home Furnishings?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home Furnishings?
- Where is future growth expected to be most dynamic?
Home Furnishings in Indonesia - Category analysis
KEY DATA FINDINGS
Steady growth for home furnishings due to rising urbanisation and demand for multifunctional furniture
Signify Indonesia leads with innovation and sustainability, while Massindo Group grows dynamically through strategic initiatives
Omnichannel strategies and digital adoption influence distribution of home furnishings
Home furnishings set for rebound in 2026, driven by housing investments and tourism boom
Cultural influences set to shape home décor trends in Indonesia over forecast period
Innovation takes centre stage to drive future growth in home furnishings
Home and Garden in Indonesia - Industry Overview
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
The following categories and subcategories are included:
Home Furnishings
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- Bath Textiles
- Bed Textiles
- Kitchen and Dining Textiles
- Living Room Textiles
- Rugs
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- Beds
- Chests of Drawers
- Mattresses
- Wardrobes
- Dining Furniture
- Home Office Furniture
- Kitchen Furniture
- Living Room Furniture
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- Sofa Beds
- Other Sofas
- Other Sitting Furniture
- Storage Furniture
- Other Indoor Furniture
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- Blinds
- Curtains
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- Charcoal Barbecues
- Electric Barbecues
- Gas Barbecues
- Outdoor Furniture
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- Lighting Fixtures
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- Incandescent Lamps
- Halogen Lamps
- Linear Fluorescent Lamps (LFL)
- Compact Fluorescent Lamps (CFL)
- Light-Emitting Diode Lamps (LED)
Home Furnishings
The furniture and other moveable articles in a home that are necessary or useful for comfort and convenience. Items must be new when sold to the consumer; second-hand/used home furnishings are excluded. Antiques are also excluded. Home furnishings refers to indoor living (home textiles, indoor furniture and window coverings), outdoor living (BBQ's, garden sheds and outdoor furniture) and lighting (lighting sources and light fixtures).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Furnishings research and analysis database.
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