PROSPECTS AND OPPORTUNITIES
Smart, eco-friendly home furnishings and multifunctional barbecues are expected to appeal
Over the forecast period, home furnishings in Germany is expected to face a challenging landscape shaped by economic uncertainty and shifting consumer preferences. While smaller categories such as home textiles are set to record lower sales decline (at constant 2024 prices), demand for big-ticket items such as indoor, bedroom, and kitchen furniture is likely to remain subdued.
Philips Hue and Ikea expand smart lighting and design collaborations in Germany
In September 2024, Philips Hue announced a partnership with Nobilia, Europe's largest kitchen manufacturer, to integrate smart lighting solutions into new kitchen designs in Germany. This collaboration is expected to introduce colour-capable recessed spotlights and linear gradient light bars, specifically designed for kitchen environments.
Future of home furnishings in Germany relies on omnichannel strategies and innovation
Homewares and home furnishing stores is expected to continue dominating the distribution of home furnishings in Germany over the forecast period. This dominance is driven by several factors, primarily the strong brand presence and the physical experience that these stores provide.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Furnishings industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Furnishings industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Furnishings in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Furnishings in Germany?
- Which are the leading brands in Home Furnishings in Germany?
- How are products distributed in Home Furnishings in Germany?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home Furnishings?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home Furnishings?
- Where is future growth expected to be most dynamic?
Home Furnishings in Germany - Category analysis
KEY DATA FINDINGS
Despite overall decline, eco-conscious home textiles and lighting show resilience
Affordability, sustainability, and smart home innovations drive home furnishings
German retail evolves with omnichannel strategies, affordability, sustainability, and tech-driven experiences
Smart, eco-friendly home furnishings and multifunctional barbecues are expected to appeal
Philips Hue and Ikea expand smart lighting and design collaborations in Germany
Future of home furnishings in Germany relies on omnichannel strategies and innovation
Home and Garden in Germany - Industry Overview
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
The following categories and subcategories are included:
Home Furnishings
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- Bath Textiles
- Bed Textiles
- Kitchen and Dining Textiles
- Living Room Textiles
- Rugs
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- Beds
- Chests of Drawers
- Mattresses
- Wardrobes
- Dining Furniture
- Home Office Furniture
- Kitchen Furniture
- Living Room Furniture
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- Sofa Beds
- Other Sofas
- Other Sitting Furniture
- Storage Furniture
- Other Indoor Furniture
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- Blinds
- Curtains
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- Charcoal Barbecues
- Electric Barbecues
- Gas Barbecues
- Outdoor Furniture
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- Lighting Fixtures
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- Incandescent Lamps
- Halogen Lamps
- Linear Fluorescent Lamps (LFL)
- Compact Fluorescent Lamps (CFL)
- Light-Emitting Diode Lamps (LED)
Home Furnishings
The furniture and other moveable articles in a home that are necessary or useful for comfort and convenience. Items must be new when sold to the consumer; second-hand/used home furnishings are excluded. Antiques are also excluded. Home furnishings refers to indoor living (home textiles, indoor furniture and window coverings), outdoor living (BBQ's, garden sheds and outdoor furniture) and lighting (lighting sources and light fixtures).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Furnishings research and analysis database.
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