Competitive Landscape
Private Label and Value-Led Brands Reshape the Competitive Dynamics
Home furnishings in the US remains highly fragmented, with no single company holding a significant value share. The largest branded player, Ashley Furniture Industries Inc, held a 4% retail value share in 2025, and even when combined with other significant branded competitors, such as Ikea Holdings US Inc (3%) and Tempur Sealy International Inc (2%), overall concentration remains low.
Acquisitions and Product Launches Impact the Competitive Landscape
A notable development in 2025 was Tempur Sealy International’s acquisition of Mattress Firm, the largest US mattress retailer, completed on 5 February 2025. This vertical merger, resulting in the renamed Somnigroup International, brings together leading manufacturing and retail capabilities in bedding, enabling supply chain efficiencies and tighter control over distribution.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Furnishings industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Furnishings industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Furnishings in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Furnishings in USA?
- Which are the leading brands in Home Furnishings in USA?
- How are products distributed in Home Furnishings in USA?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home Furnishings?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home Furnishings?
- Where is future growth expected to be most dynamic?
Home Furnishings in the US - Category analysis
Key Data Insights
Home Furnishings Summary
Modular and Multifunctional Are Important in a Cautious Consumer Environment
Indoor Living Essentials Drive Resilient Demand as Budgets Tighten
Lighting Brands Accelerate Led Adoption for Both Regulatory and Sustainability Reasons
Design-Led Retailers Expected to Expand Digital Tools to Capture Value-Driven Shoppers
More Brands to Offer Take-Back and Circularity Initiatives to Address Regulatory Scrutiny
Private Label and Value-Led Brands Reshape the Competitive Dynamics
Acquisitions and Product Launches Impact the Competitive Landscape
Homewares and Home Furnishing Stores Leads, as Many Consumers Still Prefer to Evaluate Products
Amazon and Wayfair Accelerate E-Commerce Growth with Ai Personalisation and Seamless Fulfilment
Wayfair’S Big-Box Format and Williams-Sonoma Collaborations Deliver Experience and Design Credibility
Modular Design and Circularity Shape New Collections
Artificial Intelligence and Wellness Drive Technological Integration
Strategic Polarisation and the Rise of Private Label Offerings
Home and Garden in the US - Industry Overview
2025 Developments
Key Data Insights
Home Depot and Lowe’S Adapt as Shoppers Seek Essentials and Selective Upgrades
Home Furnishings Drives Repeat Purchases as Us Households Refresh Indoor Spaces
Scotts Miracle-Gro and Segway Navimow Expand Climate-Safe, Connected Solutions as Gardening Growth Accelerates
Retailers to Refine Value Messaging as Shoppers Split Spending Priorities
Gardening Brands Set to Capture New Growth by Targeting Younger Urban Consumers
Private Label Gains Share as Price Pressures Reshape Choices
Tempur Sealy and Home Improvement Leaders Drive Consolidation
Big-Box Retailers Strengthen In-Person Experiences as Hybrid Journeys Expand
Retail E-Commerce Accelerates with Digital Features and Flexible Fulfilment
Ai-Driven Tools and Collaborations Reshape Retail Innovation
Catalysts for New Product Development
Pioneering Launches across Home and Garden Categories
Shifting Competitive Dynamics and Consolidation
Country Reports Disclaimer
The following categories and subcategories are included:
Home Furnishings
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- Bath Textiles
- Bed Textiles
- Kitchen and Dining Textiles
- Living Room Textiles
- Rugs
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- Beds
- Chests of Drawers
- Mattresses
- Wardrobes
- Dining Furniture
- Home Office Furniture
- Kitchen Furniture
- Living Room Furniture
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- Sofa Beds
- Other Sofas
- Other Sitting Furniture
- Storage Furniture
- Other Indoor Furniture
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- Blinds
- Curtains
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- Charcoal Barbecues
- Electric Barbecues
- Gas Barbecues
- Outdoor Furniture
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- Lighting Fixtures
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- Incandescent Lamps
- Halogen Lamps
- Linear Fluorescent Lamps (LFL)
- Compact Fluorescent Lamps (CFL)
- Light-Emitting Diode Lamps (LED)
Home Furnishings
The furniture and other moveable articles in a home that are necessary or useful for comfort and convenience. Items must be new when sold to the consumer; second-hand/used home furnishings are excluded. Antiques are also excluded. Home furnishings refers to indoor living (home textiles, indoor furniture and window coverings), outdoor living (BBQ's, garden sheds and outdoor furniture) and lighting (lighting sources and light fixtures).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Furnishings research and analysis database.
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