PROSPECTS AND OPPORTUNITIES
Reduction in housing construction set to impact home furnishings over forecast period
Value sales (at constant 2024 prices) of home furnishings in Australia are expected to marginally decline heading into the forecast period, before eventually stabilising. With rising expenses in essential areas such as food, electricity, and housing, local consumers are prioritising necessities over non-essential items such as furniture and home décor.
Increasing prevalence of natural and sustainable materials in home furnishings
Looking ahead, home furnishings in Australia is poised for innovation, driven by sustainability, technological integration, and evolving consumer preferences. In particular, sustainability is at the forefront of innovation in the category.
E-commerce set to undergo transformation, providing more personalised shopping experience
E-commerce is expected to undergo significant transformation in the coming years, influenced by evolving consumer behaviours and strategic shifts in distribution. A growing number of Australian consumers, particularly Generation Z and millennials, are seeking more personalised online shopping experiences.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Furnishings industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Furnishings industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Furnishings in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Furnishings in Australia?
- Which are the leading brands in Home Furnishings in Australia?
- How are products distributed in Home Furnishings in Australia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home Furnishings?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home Furnishings?
- Where is future growth expected to be most dynamic?
Home Furnishings in Australia - Category analysis
KEY DATA FINDINGS
Indoor living remains largest category within home furnishings, appealing to eco-conscious consumers
Ikea Pty Ltd retains lead in home furnishings, albeit facing decline due to rising living costs
Economic pressures force price competition among retailers, appealing to cost-conscious consumers
Reduction in housing construction set to impact home furnishings over forecast period
Increasing prevalence of natural and sustainable materials in home furnishings
E-commerce set to undergo transformation, providing more personalised shopping experience
Home and Garden in Australia - Industry Overview
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
The following categories and subcategories are included:
Home Furnishings
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- Bath Textiles
- Bed Textiles
- Kitchen and Dining Textiles
- Living Room Textiles
- Rugs
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- Beds
- Chests of Drawers
- Mattresses
- Wardrobes
- Dining Furniture
- Home Office Furniture
- Kitchen Furniture
- Living Room Furniture
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- Sofa Beds
- Other Sofas
- Other Sitting Furniture
- Storage Furniture
- Other Indoor Furniture
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- Blinds
- Curtains
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- Charcoal Barbecues
- Electric Barbecues
- Gas Barbecues
- Outdoor Furniture
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- Lighting Fixtures
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- Incandescent Lamps
- Halogen Lamps
- Linear Fluorescent Lamps (LFL)
- Compact Fluorescent Lamps (CFL)
- Light-Emitting Diode Lamps (LED)
Home Furnishings
The furniture and other moveable articles in a home that are necessary or useful for comfort and convenience. Items must be new when sold to the consumer; second-hand/used home furnishings are excluded. Antiques are also excluded. Home furnishings refers to indoor living (home textiles, indoor furniture and window coverings), outdoor living (BBQ's, garden sheds and outdoor furniture) and lighting (lighting sources and light fixtures).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Furnishings research and analysis database.
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