PROSPECTS AND OPPORTUNITIES
Home furnishings sales will slowly improve alongside recovery of the economy
Consumer demand for home furnishings in Sweden will show signs of recovery over the forecast period, although the strength of this rebound will differ significantly by category. Lower-ticket items and those with a relatively short replacement-cycle - such as home textiles and lighting - are expected to see the strongest performances, supported by frequent purchasing patterns and value-seeking behaviour.
Market will become increasingly polarised between sustainabilty and price
Sweden’s home furnishings market is becoming increasingly polarised, with brands aligning along two distinct strategic paths: sustainability-driven premium positioning versus aggressive price competitiveness. High-end players such as DUX and Norrgavel continue to attract affluent consumers by focusing on product longevity, craftsmanship, and in-home wellness.
Sweden’s home furnishings market embraces digital Innovation for a smarter, greener future
The Swedish home furnishings market is undergoing a transformation, powered by AI, automation, and digital tools across design, manufacturing, and retail. National initiatives like STELLA are developing blockchain-enabled, interoperable value chains to enhance transparency, support regulatory compliance, and reduce environmental impact.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Home Furnishings industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Furnishings industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Furnishings in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Furnishings in Sweden?
- Which are the leading brands in Home Furnishings in Sweden?
- How are products distributed in Home Furnishings in Sweden?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home Furnishings?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home Furnishings?
- Where is future growth expected to be most dynamic?
Home Furnishings in Sweden - Category analysis
KEY DATA FINDINGS
Economic challenges have negative impact on home furnishings
Brands continue to focus on discount strategies while optimising store networks
Leading retalers revamp their stores in bid to boost foot traffic
Home furnishings sales will slowly improve alongside recovery of the economy
Market will become increasingly polarised between sustainabilty and price
Sweden’s home furnishings market embraces digital Innovation for a smarter, greener future
Home and Garden in Sweden - Industry Overview
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
The following categories and subcategories are included:
Home Furnishings
-
-
- Bath Textiles
- Bed Textiles
- Kitchen and Dining Textiles
- Living Room Textiles
- Rugs
-
-
- Beds
- Chests of Drawers
- Mattresses
- Wardrobes
- Dining Furniture
- Home Office Furniture
- Kitchen Furniture
- Living Room Furniture
-
- Sofa Beds
- Other Sofas
- Other Sitting Furniture
- Storage Furniture
- Other Indoor Furniture
-
-
- Blinds
- Curtains
-
-
-
- Charcoal Barbecues
- Electric Barbecues
- Gas Barbecues
- Outdoor Furniture
-
-
- Lighting Fixtures
-
- Incandescent Lamps
- Halogen Lamps
- Linear Fluorescent Lamps (LFL)
- Compact Fluorescent Lamps (CFL)
- Light-Emitting Diode Lamps (LED)
Home Furnishings
The furniture and other moveable articles in a home that are necessary or useful for comfort and convenience. Items must be new when sold to the consumer; second-hand/used home furnishings are excluded. Antiques are also excluded. Home furnishings refers to indoor living (home textiles, indoor furniture and window coverings), outdoor living (BBQ's, garden sheds and outdoor furniture) and lighting (lighting sources and light fixtures).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Furnishings research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!