PROSPECTS AND OPPORTUNITIES
Demographic and societal shifts set to dampen growth of home furnishings
Value sales of home furnishings are expected to grow slowly over the forecast period owing to expanding urban areas and new housing developments, especially in cities like Istanbul, Ankara, and Izmir. Urbanisation is expected to spur demand for compact, modular furniture with brands like Vivense and Ikea well positioned to offer solutions that cater to smaller urban living spaces with functional and flexible furniture products.
Lighting growth driven by consumer concern for energy efficiency, interior aesthetics, and smart solutions
Lighting has shown growth in Turkey, primarily due to increased replacement demand. Even without moving homes, Turkish consumers are replacing old fixtures with more modern, energy-efficient lighting solutions as rising electricity costs are encouraging consumers to switch to LED and smart lighting.
Affordability to drive sales of home textiles over the forecast period
As inflation continues to limit spending on larger items of furniture, home textiles, such as printed throws, cushion covers and decorative runners, will remain popular for consumers wanting to make quick and cost-effective changes. Retailers like BIM and A101 are expected to increasingly offer rotating textile collections as part of their weekly specials, appealing to price-sensitive and convenience-driven consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Furnishings industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Furnishings industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Furnishings in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Furnishings in Turkey?
- Which are the leading brands in Home Furnishings in Turkey?
- How are products distributed in Home Furnishings in Turkey?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home Furnishings?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home Furnishings?
- Where is future growth expected to be most dynamic?
Home Furnishings in Turkey - Category analysis
KEY DATA FINDINGS
Low consumer confidence and high inflation continue to impact volume sales of home furnishings
Ikea attracts consumers with affordable pricing and functional, modern designs
E-commerce growth driven by trust and convenience
Demographic and societal shifts set to dampen growth of home furnishings
Lighting growth driven by consumer concern for energy efficiency, interior aesthetics, and smart solutions
Affordability to drive sales of home textiles over the forecast period
Home and Garden in Turkey - Industry Overview
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
DISCLAIMER
The following categories and subcategories are included:
Home Furnishings
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- Bath Textiles
- Bed Textiles
- Kitchen and Dining Textiles
- Living Room Textiles
- Rugs
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- Beds
- Chests of Drawers
- Mattresses
- Wardrobes
- Dining Furniture
- Home Office Furniture
- Kitchen Furniture
- Living Room Furniture
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- Sofa Beds
- Other Sofas
- Other Sitting Furniture
- Storage Furniture
- Other Indoor Furniture
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- Blinds
- Curtains
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- Charcoal Barbecues
- Electric Barbecues
- Gas Barbecues
- Outdoor Furniture
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- Lighting Fixtures
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- Incandescent Lamps
- Halogen Lamps
- Linear Fluorescent Lamps (LFL)
- Compact Fluorescent Lamps (CFL)
- Light-Emitting Diode Lamps (LED)
Home Furnishings
The furniture and other moveable articles in a home that are necessary or useful for comfort and convenience. Items must be new when sold to the consumer; second-hand/used home furnishings are excluded. Antiques are also excluded. Home furnishings refers to indoor living (home textiles, indoor furniture and window coverings), outdoor living (BBQ's, garden sheds and outdoor furniture) and lighting (lighting sources and light fixtures).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Furnishings research and analysis database.
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