Ignacio Rojas Associate Consultant
santiago
English, Spanish, Castilian
About Ignacio
As a Consultant based in Euromonitor's Santiago office, Ignacio leads research on the Drinks & Tobacco and Home & Garden industries across select Latin American markets.
Expertise
Soft drinks Hot drinks Alcoholic drinks Cannabis Tobacco Home & Garden Ignacio joined Euromonitor as a Consultant, leading various ad hoc projects for clients across multiple geographies and industries, including Consumer Finance, Home & Garden, and various FMCG categories. Currently, he is part of the syndicated research team, specializing in the Drinks & Tobacco and Home & Garden industries, with a focus on Latin American markets.
Related to Payments and Lending
Top 10 Insights of 2025
17 Dec 25Euromonitor’s expert thought leadership and data-driven insights help you to navigate and unlock opportunities for growth. Here is a look at the insights which resonated the most with our audience in 2025. Our readers were interested in the top trends shaping various industries, including health and beauty, apparel and footwear, and food and nutrition. Additionally, the global economic landscape and wellness were top-of-mind topics for our audience.
Heat Pumps in Europe, Middle East and Africa: The Key to a Climate-resilient Future
28 Oct 25Heat pumps are rapidly emerging as one of the defining technologies in the global effort to combat climate change. For energy consultants and appliance manufacturers, the adoption of heat pumps presents a significant opportunity – not just to meet decarbonisation goals but to transform the way homes and businesses are heated and cooled across Europe, Middle East and Africa (EMEA).
Rise of Chinese brands in Southeast Asia
24 Oct 25The rise of Chinese brands is reshaping Southeast Asia’s consumer landscape. Chinese companies are rapidly gaining ground in the region, particularly in sectors where they hold clear competitive advantages—electric vehicles, consumer electronics, and home appliances.
