Ignacio Rojas

Ignacio Rojas Associate Consultant

santiago

English, Spanish, Castilian

About Ignacio

As a Consultant based in Euromonitor's Santiago office, Ignacio leads research on the Drinks & Tobacco and Home & Garden industries across select Latin American markets.

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Expertise

Soft drinks Hot drinks Alcoholic drinks Cannabis Tobacco Home & Garden Ignacio joined Euromonitor as a Consultant, leading various ad hoc projects for clients across multiple geographies and industries, including Consumer Finance, Home & Garden, and various FMCG categories. Currently, he is part of the syndicated research team, specializing in the Drinks & Tobacco and Home & Garden industries, with a focus on Latin American markets.

Related to Payments and Lending

Article

Apple’s New AI Strategy: Affordable, Addictive, and Intelligent

12 Sep 25

Apple’s 9 September new products event delivered no surprises as they were incremental updates across its line-up. Apple is simply doubling down on its real “AI” strategy: Affordable, Addictive, and Intelligent.

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Redefining Value: Key Trends Shaping the Future of Consumer Electronics

9 Sep 25

Consumer electronics is entering a new phase of growth, shaped by shifting expectations and tighter wallets. Retail value sales growth is projected to outpace volume growth, which will be powered by a new definition of value, rather than big-ticket splurging.

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Chart of The Month: Kidults Going Gaga Over Blind Box Collectibles

27 Aug 25

Our latest Chart of The Month explores the phenomenon of kidults driving sales of collectibles as they seek comfort and nostalgia in an uncertain world.

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