Ignacio Rojas

Ignacio Rojas Associate Consultant

santiago

English, Spanish, Castilian

About Ignacio

As a Consultant based in Euromonitor's Santiago office, Ignacio leads research on the Drinks & Tobacco and Home & Garden industries across select Latin American markets.

Follow:

Expertise

Soft drinks Hot drinks Alcoholic drinks Cannabis Tobacco Home & Garden Ignacio joined Euromonitor as a Consultant, leading various ad hoc projects for clients across multiple geographies and industries, including Consumer Finance, Home & Garden, and various FMCG categories. Currently, he is part of the syndicated research team, specializing in the Drinks & Tobacco and Home & Garden industries, with a focus on Latin American markets.

Related to Payments and Lending

Article

Spielwarenmesse: How Kidults Are Shaping the Future of Play

18 Mar 26

Ratna Sita Handayani, Head of Research (DACH region) at Euromonitor International, was invited to present at the 75th Spielwarenmesse in Nuremberg where she unpacked how the cute economy is a strategic pillar of growth at a time when consumers are turning to toys for comfort and connection.

Loo Wee Teck

Loo Wee Teck

Article

US Heat Pump Adoption Continues to Rise Amid Shifting Policy Support

25 Feb 26

Despite lagging behind European adoption rates, heat pumps in the US have outsold traditional gas furnaces annually since 2021, according to RMI (formerly Rocky Mountain Institute). Since 2015, the Energy Information Administration has reported higher residential HVAC activity each year. With cooling rates increasing due to higher average global temperatures, heat pumps have two points in their favour.

Benjamin Bahena

Benjamin Bahena

Article

CES 2026: Pivot or Die

19 Jan 26

The 2026 Consumer Electronics Show (CES) in Las Vegas, Nevada, concluded with AI still front and centre.

Benjamin Bahena

Benjamin Bahena