Ignacio Rojas Associate Consultant
santiago
English, Spanish, Castilian
About Ignacio
As a Consultant based in Euromonitor's Santiago office, Ignacio leads research on the Drinks & Tobacco and Home & Garden industries across select Latin American markets.
Expertise
Soft drinks Hot drinks Alcoholic drinks Cannabis Tobacco Home & Garden Ignacio joined Euromonitor as a Consultant, leading various ad hoc projects for clients across multiple geographies and industries, including Consumer Finance, Home & Garden, and various FMCG categories. Currently, he is part of the syndicated research team, specializing in the Drinks & Tobacco and Home & Garden industries, with a focus on Latin American markets.
Related to Payments and Lending
Heat Pumps Need Policy Certainty to Unlock Growth
30 Jul 26Heat pumps are moving from niche heating technology to a central part of residential electrification. As governments push to decarbonise homes, the category is gaining momentum, but adoption is not progressing evenly. Policy clarity, regional heating infrastructure, upfront costs and installer capacity are now shaping which markets grow fastest and which risk slowing down.
Top Trends Shaping the Consumer Appliances Industry in 2025
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Fashion Partnerships Bring Smart Glasses Closer to the Mainstream, but Privacy Questions Persist
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