Miri Eliyahu Senior Consultant: Products
chicago
English, Hebrew
About Miri
Miri is responsible for qualitative and quantitative analysis leading to market sizing and shares within the food and beverage industries in the US.
Miri has a focus on plant-based and protein alternatives in food nutrition. Her expertise also encompasses wine, RTDs and ice cream and dairy alternatives in the US. Previously, Miri worked on research in alcoholic drinks, snacks, and dairy. She has also authored a number of global company profiles on cooking ingredients and meals and staple foods.
Recently Published Work
The Diffusion Principle: How Nootropic Claims Are Crossing Industry Boundaries
29 Jan 26Success in claim innovation isn't measured solely by volume, but also by reach. When a functional claim established in one industry migrates across category boundaries, you know it has transcended niche status to become a general consumer expectation. Nootropic claims are doing this, and the diffusion pattern shows something important about how health and wellness trends achieve mainstream traction.
Miri Eliyahu
The Protein Paradox: When Health Claims Become Table Stakes
23 Oct 25In the CPG competitive landscape, product claims have long been viewed as a strategic tool for differentiation and premium pricing. Health-focused claims have historically commanded price premiums as consumers demonstrate willingness to pay more for perceived nutritional benefits.
Miri Eliyahu
The Future of Food Technology: Top Trends from the IFT Annual Conference and Expo
23 Aug 24In mid-July, food technologists, ingredient companies, start-ups in the food tech space and food science experts convened for the annual Institute for Food Technologists (IFT) meeting in Chicago. This year, a few trends stood out, for both their educational emphasis and their overwhelming presence on the show floor.
Miri Eliyahu