COMPETITIVE LANDSCAPE
No chained operators present
There were no chained operators, with all street stalls’/kiosks being independently owned. This structure reflects the deeply local, informal and entrepreneurial nature of the segment.
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Overview:
Understand the latest market trends and future growth opportunities for the Self-Service Cafeterias industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Self-Service Cafeterias industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Self-Service Cafeterias in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Self-Service Cafeterias in Morocco?
- Which are the leading brands in Self-Service Cafeterias in Morocco?
- How are multinational and local operators competing and expanding in Morocco?
- How are consumer lifestyle trends and eating habits shaping Self-Service Cafeterias in Morocco?
- How is the Self-Service Cafeterias industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Self-Service Cafeterias in Morocco? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Self-Service Cafeterias in Morocco - Category analysis
KEY DATA FINDINGS
Resilience, in face of high operating costs
High operating costs impact profit margins
Independent operators hold monopoly
Increasingly premium positioning
Increased competition from limited-service restaurants dampens value growth
Innovation needed to widen consumer base
Growth in eat-in options
No chained operators present
Consumer Foodservice in Morocco - Industry Overview
Resilience in challenging environment
KEY DATA FINDINGS
Positive performance, despite continuing food inflation
Eat-in continues to dominate fulfillment
Customer experience and loyalty programs undergo an evolution
Minimal constant value growth over forecast period
Consumer foodservice more immersive, automated, and personalised
Increasing focus on sustainability
First Restaurant International continues to lead
Illycaffè enjoys growing success thanks to its targeted expansion strategy
Food Dev.Corp active in sustainable consumer foodservice in Morocco
Independent operators dominate
Digitalisation, sustainability and evolving consumer expectations reshaping consumer foodservice
DISCLAIMER
The following categories and subcategories are included:
Self-Service Cafeterias
- Chained Self-Service Cafeterias
- Independent Self-Service Cafeterias
Self-Service Cafeterias
Self-service cafeterias are outlets where there is no (or limited) service content. Rather than table service, there are food-serving counters/stalls where customers take the food they require as they walk along, placing it on a tray. In addition, there are often stations where customers order food and wait while it is prepared, particularly for items such as hamburgers or tacos which must be served hot and can be prepared quickly. For some food and drink items, customers collect an empty container, pay at the check-out, and fill the container after check-out. Free second servings are often allowed under this system. For legal purposes (and the consumption patterns of customers), this system is rarely or never used for alcoholic beverages. Self-service cafeterias do not have a cover charge, customers are either charged a flat rate for admission (as in a buffet) or pay at the check-out for each item. Some cafeterias also charge by weight. Self-service cafeterias resemble contract catering self-service cafeterias such as canteens, dining halls and cafeterias located within institutions such as a large office building, school and universities. However, fully captive contract self-service cafeterias are excluded from consumer foodservice. Unlike fast food, self-service cafeterias feature a menu comprising full, regular meals, often with a large choice of first course, main course and desserts. As cafeterias can effectively serve large number of customers with comparatively few employees, they are often found within larger complexes, for example, department stores, shopping malls, travel foodservice (motorways stations, railway stations, airports). Self-service cafeteria examples include: Ciao (Autogrill), Flunch (Agapes Restauration SA), IKEA (Inter Ikea Systems BV)
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Self-Service Cafeterias research and analysis database.
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