The competitive landscape within self-service cafeterias is expected to remain consolidated with Mövenpick Marché and Ikea Restaurant likely to retain their dominance over the forecast period. A few independent brands did emerge in 2024, but they remain niche in comparison to the long-standing chained brands in Singapore which have become household names.
Efforts to reduce the amount of salt in food in Singapore are set to intensify over the forecast period, primarily driven by government initiatives aimed at improving public health outcomes and reducing the prevalence of diet-related non-communicable diseases. The Health Promotion Board (HPB) announced in 2024 that its efforts on sodium reduction will be concentrated in areas such as restaurants, supermarkets, and hawkers.
Aside from health concerns, there are also growing concerns around sustainability which are also likely to influence the behaviours of players operating within self-service cafeterias. For example, both Mövenpick Marché and Ikea Restaurant are making concerted efforts to prioritise sustainable packaging and to offer more plant-based food options.
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Self-Service Cafeterias
Self-service cafeterias are outlets where there is no (or limited) service content. Rather than table service, there are food-serving counters/stalls where customers take the food they require as they walk along, placing it on a tray. In addition, there are often stations where customers order food and wait while it is prepared, particularly for items such as hamburgers or tacos which must be served hot and can be prepared quickly. For some food and drink items, customers collect an empty container, pay at the check-out, and fill the container after check-out. Free second servings are often allowed under this system. For legal purposes (and the consumption patterns of customers), this system is rarely or never used for alcoholic beverages. Self-service cafeterias do not have a cover charge, customers are either charged a flat rate for admission (as in a buffet) or pay at the check-out for each item. Some cafeterias also charge by weight. Self-service cafeterias resemble contract catering self-service cafeterias such as canteens, dining halls and cafeterias located within institutions such as a large office building, school and universities. However, fully captive contract self-service cafeterias are excluded from consumer foodservice. Unlike fast food, self-service cafeterias feature a menu comprising full, regular meals, often with a large choice of first course, main course and desserts. As cafeterias can effectively serve large number of customers with comparatively few employees, they are often found within larger complexes, for example, department stores, shopping malls, travel foodservice (motorways stations, railway stations, airports). Self-service cafeteria examples include: Ciao (Autogrill), Flunch (Agapes Restauration SA), IKEA (Inter Ikea Systems BV)
See all of our definitionsThis report originates from Passport, our Self-Service Cafeterias research and analysis database.
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