PROSPECTS AND OPPORTUNITIES
Concept will remain underdeveloped
In Saudi Arabia, the self-service cafeteria market remains relatively underdeveloped compared to full-service and limited-service restaurant models. Although demand for convenient and fast dining is on the rise, the limited popularity of this concept creates challenges for operators seeking to attract and retain customers.
Ikea to retain value-for-money focus
IKEA Restaurant is expected to maintain its focus on value-driven menus, offering a diverse range of options including breakfast, lunch, dinner, desserts, ice creams, and complimentary refills for coffee and soft drinks. The restaurant has gained particular popularity for its breakfast offerings, especially among women and families who enjoy dining before or after shopping in IKEA stores.
Promotional strategies have potential to drive sales
Promotional offers play a significant role in driving the growth of self-service cafeterias, particularly in markets like Saudi Arabia, where the foodservice industry is highly competitive, and consumers are increasingly looking for value, convenience, and unique dining experiences. By effectively leveraging promotions, self-service cafeterias have the ability to attract new customers, retain loyal diners, and increase foot traffic, ultimately contributing to long-term growth.
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Overview:
Understand the latest market trends and future growth opportunities for the Self-Service Cafeterias industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Self-Service Cafeterias industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Self-Service Cafeterias in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Self-Service Cafeterias in Saudi Arabia?
- Which are the leading brands in Self-Service Cafeterias in Saudi Arabia?
- How are multinational and local operators competing and expanding in Saudi Arabia?
- How are consumer lifestyle trends and eating habits shaping Self-Service Cafeterias in Saudi Arabia?
- How is the Self-Service Cafeterias industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Self-Service Cafeterias in Saudi Arabia? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Self-Service Cafeterias in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Further growth for self-service cafeterias
Ikea Restaurant remains largest player
Little room for independents
Concept will remain underdeveloped
Ikea to retain value-for-money focus
Promotional strategies have potential to drive sales
Consumer Foodservice in Saudi Arabia - Industry Overview
Consumer foodservice in 2024: The big picture
2024 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
DISCLAIMER
The following categories and subcategories are included:
Self-Service Cafeterias
- Chained Self-Service Cafeterias
- Independent Self-Service Cafeterias
Self-Service Cafeterias
Self-service cafeterias are outlets where there is no (or limited) service content. Rather than table service, there are food-serving counters/stalls where customers take the food they require as they walk along, placing it on a tray. In addition, there are often stations where customers order food and wait while it is prepared, particularly for items such as hamburgers or tacos which must be served hot and can be prepared quickly. For some food and drink items, customers collect an empty container, pay at the check-out, and fill the container after check-out. Free second servings are often allowed under this system. For legal purposes (and the consumption patterns of customers), this system is rarely or never used for alcoholic beverages. Self-service cafeterias do not have a cover charge, customers are either charged a flat rate for admission (as in a buffet) or pay at the check-out for each item. Some cafeterias also charge by weight. Self-service cafeterias resemble contract catering self-service cafeterias such as canteens, dining halls and cafeterias located within institutions such as a large office building, school and universities. However, fully captive contract self-service cafeterias are excluded from consumer foodservice. Unlike fast food, self-service cafeterias feature a menu comprising full, regular meals, often with a large choice of first course, main course and desserts. As cafeterias can effectively serve large number of customers with comparatively few employees, they are often found within larger complexes, for example, department stores, shopping malls, travel foodservice (motorways stations, railway stations, airports). Self-service cafeteria examples include: Ciao (Autogrill), Flunch (Agapes Restauration SA), IKEA (Inter Ikea Systems BV)
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This report originates from Passport, our Self-Service Cafeterias research and analysis database.
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