PROSPECTS AND OPPORTUNITIES
Spectacles is set to continue on an upward trajectory
Spectacles in Brazil enters the forecast period with cautious optimism. While macroeconomic conditions remain challenging, the category is expected to see strong-to-moderate retail volume growth and strong retail value (constant 2025 prices) growth as the forecast period progresses.
AI might may be the next frontier for Brazilian eyewear
Artificial intelligence (AI) is gradually becoming a strategic focus in eyewear in Brazil, with growing interest from distributors and retailers seeking to improve efficiency and customer experience. While still in its early stages, AI is expected to play a transformative role in the medium to long term, particularly in areas like product recommendation, virtual try-on and automated customer service.
The new ethics for innovation
Sustainability is becoming an increasingly important theme in spectacles in Brazil, driven by both environmental urgency and shifting consumer expectations. While price remains a dominant factor in purchasing decisions, there is growing awareness of the environmental impact of materials, production processes and waste.
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Overview:
Understand the latest market trends and future growth opportunities for the Spectacles industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spectacles industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Spectacles in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Spectacles in Brazil?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Spectacles in Brazil?
- How are products distributed in Spectacles in Brazil?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Spectacles in Brazil - Category analysis
KEY DATA FINDINGS
Value and necessity guide a cautious category
Economic pressures favour players with margins for taking risks
Collaborations are key to myopia control success
Spectacles is set to continue on an upward trajectory
AI might may be the next frontier for Brazilian eyewear
The new ethics for innovation
Eyewear in Brazil - Industry Overview
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
DISCLAIMER
The following categories and subcategories are included:
Spectacles
- Readymade Reading Glasses
- Spectacle Frames
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- Standard Spectacle Lenses
- Myopia Control Spectacle Lenses
Spectacles
This is the aggregation of spectacle frames, spectacle lenses and readymade reading glasses.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Spectacles research and analysis database.
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