PROSPECTS AND OPPORTUNITIES
Steady growth predicted for spectacles as local economy improves and rates of myopia increase
Looking ahead, it is anticipated that spectacles will continue to witness steady growth in Poland, albeit at a slightly slower pace than during the review period, as inflation continues to decelerate and unit price growth is no longer the primary driver of growth. However, an improving economic situation is likely to boost sales.
Artificial intelligence set to become increasingly prevalent in the years ahead
Technological advancements and the use of artificial intelligence are also emerging in the spectacles arena. Manufacturers are already releasing products that utilise AI or collaborating with tech companies to enhance the functionality of speciality spectacles.
Virtual try-on function may challenge optical goods stores’ dominance
The primary retail development that continues to spread across the Polish is the adoption of virtual try-ons. A growing number of retailers are adding functionality to their online stores with the aim of enhancing the customer experience.
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Overview:
Understand the latest market trends and future growth opportunities for the Spectacles industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spectacles industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Spectacles in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Spectacles in Poland?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Spectacles in Poland?
- How are products distributed in Spectacles in Poland?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Spectacles in Poland - Category analysis
KEY DATA FINDINGS
Robust growth for spectacles in 2025, but decelerating rate of inflation impacts current value sales
EssilorLuxottica SA benefits from extensive portfolio, while Kering SA enjoys significant dynamism
Increased rates of myopia lead to specialist spectacle lenses becoming mainstream
Steady growth predicted for spectacles as local economy improves and rates of myopia increase
Artificial intelligence set to become increasingly prevalent in the years ahead
Virtual try-on function may challenge optical goods stores’ dominance
Eyewear in Poland - Industry Overview
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
DISCLAIMER
The following categories and subcategories are included:
Spectacles
- Readymade Reading Glasses
- Spectacle Frames
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- Standard Spectacle Lenses
- Myopia Control Spectacle Lenses
Spectacles
This is the aggregation of spectacle frames, spectacle lenses and readymade reading glasses.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Spectacles research and analysis database.
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