PROSPECTS AND OPPORTUNITIES
Low and steady growth expected to continue, with value supported by premiumisation
Sales of spectacles in Sweden will maintain low and steady growth due to baseline demand, with value growth primarily driven by segmentation and premiumisation. Segmentation within spectacle lenses is expected to deepen, with more targeted lens types being promoted for specific lifestyles or needs—such as digital lenses for screen use, photochromic lenses for changing light conditions, and sports lenses with added protection.
Optical stores remain important for sales of spectacles
Spectacles in Sweden continue to be primarily sold through optical goods stores, with e-commerce representing a smaller but gradually growing share. Online purchases are typically made by consumers with stable prescriptions who feel confident reordering lenses or choosing frames online, supported by tools like virtual try-ons.
Sustainability trends gain traction in spectacles
Sustainability trends are gaining traction within spectacles, although remaining a secondary consideration for most consumers. The trend continues to take shape through two main avenues: the use of sustainable materials, and the growth of second-hand or outlet concepts (for designer frames).
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Overview:
Understand the latest market trends and future growth opportunities for the Spectacles industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spectacles industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Spectacles in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Spectacles in Sweden?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Spectacles in Sweden?
- How are products distributed in Spectacles in Sweden?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Spectacles in Sweden - Category analysis
KEY DATA FINDINGS
Spectacles continiue to show stable growth thanks to steady demand
Consumers more inclined to purchase high-quality lenses and cheaper frames if seeking to save on costs
Myopia control spectacles lenses remain a small but steadily growing area of development
Low and steady growth expected to continue, with value supported by premiumisation
Optical stores remain important for sales of spectacles
Sustainability trends gain traction in spectacles
Eyewear in Sweden - Industry Overview
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
DISCLAIMER
The following categories and subcategories are included:
Spectacles
- Readymade Reading Glasses
- Spectacle Frames
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- Standard Spectacle Lenses
- Myopia Control Spectacle Lenses
Spectacles
This is the aggregation of spectacle frames, spectacle lenses and readymade reading glasses.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Spectacles research and analysis database.
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