PROSPECTS AND OPPORTUNITIES
Demand for spectacles to be driven by ageing population, digital lifestyles, and growing focus on prevention and premium lenses
Value sales of spectacles are expected to rise in Italy over the forecast period. Sales are expected to benefit from the growing impact of myopia and presbyopia, driven by both an ageing population and the widespread shift to digital lifestyles.
Progressive lens innovation and digital tools reshape competition in a fragmented market
As progressive lenses and tailored solutions become more central to the market, leading manufacturers are focused on strengthening relationships with opticians to maintain and grow their market share. These lenses require a prescription from an eye practitioner, so strong collaboration between opticians and the medical community is essential to ensure a smooth experience and wider adoption amongst consumers.
Eyewear manufactuers bet on tech and med innovations to foster long-term growth
Whilst, Italy is yet to really see strong investments within tech-spectacle frames, this is likely to shift in the coming years. Italy lags behind in importance for these new products due to its high average age.
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Overview:
Understand the latest market trends and future growth opportunities for the Spectacles industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spectacles industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Spectacles in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Spectacles in Italy?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Spectacles in Italy?
- How are products distributed in Spectacles in Italy?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Spectacles in Italy - Category analysis
KEY DATA FINDINGS
Spectacle lenses drives growth as premiumisation and medical positioning offset economic pressures
Essilor extends lead supported by lenses and innovation
Myopia control lenses grow as key players build awareness and value
Demand for spectacles to be driven by ageing population, digital lifestyles, and growing focus on prevention and premium lenses
Progressive lens innovation and digital tools reshape competition in a fragmented market
Eyewear manufactuers bet on tech and med innovations to foster long-term growth
Eyewear in Italy - Industry Overview
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
DISCLAIMER
The following categories and subcategories are included:
Spectacles
- Readymade Reading Glasses
- Spectacle Frames
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- Standard Spectacle Lenses
- Myopia Control Spectacle Lenses
Spectacles
This is the aggregation of spectacle frames, spectacle lenses and readymade reading glasses.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Spectacles research and analysis database.
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