PROSPECTS AND OPPORTUNITIES
Functional lenses expected to gain momentum during forecast period along with improving literacy rate amongst Malaysians
Sales of spectacles are expected to rise in Malaysia over the forecast period, with growth underpinned by increasing demand for functional eyewear. This trend is being driven by evolving consumer lifestyles, increasing digital screen exposure, and improving literacy rates across the country, all of which contribute to greater awareness of eye health.
Manufacturers and retailers bank on improvement of customer shopping experience through the provision of professional eye screening services
In 2025, manufacturers and optical goods retailers in Malaysia are increasingly focused on elevating the customer shopping experience by integrating professional eye screening services into their retail offerings. This strategic move aims to attract and retain customers by providing added value beyond just product selection.
E-commerce set to maintain its momentum through the power of augmented reality technology
In 2025, Malaysia’s e-commerce eyewear market continues to thrive, driven by the growing adoption of augmented reality (AR) technology that enhances the online shopping experience. Many optical goods retailers now offer AR-powered virtual try-on features through their digital platforms, allowing consumers to visualise how different spectacle frames will look on their faces in real time and, thereby, bridging the gap between physical and online retail.
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Overview:
Understand the latest market trends and future growth opportunities for the Spectacles industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spectacles industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Spectacles in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Spectacles in Malaysia?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Spectacles in Malaysia?
- How are products distributed in Spectacles in Malaysia?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Spectacles in Malaysia - Category analysis
KEY DATA FINDINGS
Steady demand in spectacles as value package offering partially offsets increasing contribution of functional lenses
Multinational companies lead spectacles with a wide array of brands in spectacle frames and lenses
Growing awareness in myopia control lenses amongst highly educated parents within Malaysia
Functional lenses expected to gain momentum during forecast period along with improving literacy rate amongst Malaysians
Manufacturers and retailers bank on improvement of customer shopping experience through the provision of professional eye screening services
E-commerce set to maintain its momentum through the power of augmented reality technology
Eyewear in Malaysia - Industry Overview
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
DISCLAIMER
The following categories and subcategories are included:
Spectacles
- Readymade Reading Glasses
- Spectacle Frames
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- Standard Spectacle Lenses
- Myopia Control Spectacle Lenses
Spectacles
This is the aggregation of spectacle frames, spectacle lenses and readymade reading glasses.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Spectacles research and analysis database.
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