PROSPECTS AND OPPORTUNITIES
Spectacles is expected to grow while innovation in lenses and smart glasses expands
Sales of spectacles in Germany are expected to increase over the forecast period. Although the category has been significantly impacted by the cost-of-living crisis in recent years, positive growth is anticipated as financial stability returns and previously delayed purchases are fulfilled.
Myopia control spectacle lenses have the potential to boost growth
Myopia control spectacle lenses present a significant growth opportunity for spectacles. With ongoing technological advancements and an expanding range of product offerings, these lenses are expected to gain share over the forecast period.
Fragmentation and niche appeal are expected to drive change in spectacle frames
The trend towards fragmentation in spectacles is already evident and can be attributed to consumers seeking more affordable options, in addition to a growing desire for individuality and personal expression, particularly among younger generations. These consumers are increasingly using their appearance to express their identity, align with subcultures, or signal affiliation with fandoms making spectacles part of a broader self-expression trend.
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Overview:
Understand the latest market trends and future growth opportunities for the Spectacles industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spectacles industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Spectacles in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Spectacles in Germany?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Spectacles in Germany?
- How are products distributed in Spectacles in Germany?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Spectacles in Germany - Category analysis
KEY DATA FINDINGS
Gradual growth and shifting consumer segments shape spectacles in 2025
Consumers trust established brands for lenses, while many shift towards cheaper alternatives for frames
Retail e-commerce grows while optical good stores struggle with a lack of workforce
Spectacles is expected to grow while innovation in lenses and smart glasses expands
Myopia control spectacle lenses have the potential to boost growth
Fragmentation and niche appeal are expected to drive change in spectacle frames
Eyewear in Germany - Industry Overview
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
DISCLAIMER
The following categories and subcategories are included:
Spectacles
- Readymade Reading Glasses
- Spectacle Frames
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- Standard Spectacle Lenses
- Myopia Control Spectacle Lenses
Spectacles
This is the aggregation of spectacle frames, spectacle lenses and readymade reading glasses.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Spectacles research and analysis database.
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