PROSPECTS AND OPPORTUNITIES
Ageing population, increasing rate of presbyopia, and challenge of allergies anticipated to support sales
Spectacles in Germany is expected to maintain retail volume and current value growth throughout the forecast period. With the rapidly ageing population in the country, demand for spectacles, specifically those that correct age-related vision problems, such as presbyopia and hyperopia, will remain relevant, despite predictions of an increasing number of surgical procedures for vision correction.
Increasing segmentation expected
As local consumers become increasingly knowledgeable, the demand for tailor-made spectacles is also increasing. This is not only limited to vision correction, but is also evolving to include other features, such as blue light blocking, anti-scratch, and UV defence.
Value share of e-commerce set to gradually increase
While optical goods stores is expected to remain the dominant distribution channel for spectacles, retail e-commerce is likely to gradually gain ground in Germany over the forecast period. Changes resulting from the pandemic have helped to strengthen the penetration of this channel in spectacles.
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Overview:
Understand the latest market trends and future growth opportunities for the Spectacles industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spectacles industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Spectacles in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Spectacles in Germany?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Spectacles in Germany?
- How are products distributed in Spectacles in Germany?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Spectacles in Germany - Category analysis
KEY DATA FINDINGS
Spectacle frames is the most dynamic category in value terms
Demand for readymade reading glasses continues to rise due to the ageing population
Distribution continues to be heavily concentrated in optical goods stores
Ageing population, increasing rate of presbyopia, and challenge of allergies anticipated to support sales
Increasing segmentation expected
Value share of e-commerce set to gradually increase
Eyewear in Germany - Industry Overview
Eyewear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for eyewear?
DISCLAIMER
The following categories and subcategories are included:
Spectacles
- Readymade Reading Glasses
- Spectacle Frames
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- Standard Spectacle Lenses
- Myopia Control Spectacle Lenses
Spectacles
This is the aggregation of spectacle frames, spectacle lenses and readymade reading glasses.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Spectacles research and analysis database.
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